Census expected to show Hamilton County tops in coveted demographics

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Hamilton County is poised to become the demographic all-star of the decade.

Its 269,785 residents make up the fastest-growing, most educated and wealthiest county in the state, according to estimates from the Indiana Business Research Center.

Matt Kinghorn, economic analyst at the IBRC, believes the decennial census, which begins in March, will confirm Hamilton County’s place at the top of the charts.

“It’s really unrivaled in Indiana as far as population growth in the past 30 years,” Kinghorn said.

Projections show Hamilton County keeping up the rapid growth pace in the next decade and beyond, he said. “It’s expected to be the fastest-growing county in the state for the next 15 to 20 years.”

Other counties that ring Indianapolis have grown quickly, but Kinghorn doubts any of them will have overtaken Hamilton—either in growth, or other measures that make the northern suburb a magnet for all kinds of business, especially retailers.

Wealth and education go hand-in-hand, and Hamilton County is a case in point. The portion of adults age 25 and older who have a bachelor’s degree was 48.9 percent in the 2000 census.

“Hamilton County is even 10 percentage points above Monroe County, where IU is,” Kinghorn said. “That’s pretty impressive.”

Hamilton is far and away the leader in one key measure of wealth. The median household income of $83,059 is 25 percent higher than in runner-up Hendricks County.

“That will be unchallenged in 2010,” Kinghorn predicted.

There is one indication, however, that rapid growth is diluting Hamilton County’s wealth. Boone County has surpassed Hamilton County in per-capita, or personal, income since 2005, according to IBRC estimates.

The difference between Boone and Hamilton counties is their total populations. An influx of wealthy residents has a bigger impact on per-capita income in a mostly rural county like Boone, where the total population is 55,027.

Boone County’s per-capita income reached $49,720 in 2007. The figure for Hamilton County was slightly lower, at $46,378.

Anyone who has seen the upscale housing developments in and around Zionsville won’t be surprised by Boone County’s surge in affluence.

Retailers followed the money to Michigan Road, which funnels traffic from both Zionsville and west Carmel. The location proved to be a sweet spot for Mike’s Express Carwash, CEO Bill Dahm said.

The Indianapolis-based chain opened its newest car wash at Michigan Road and 106th Street last year—in the midst of a severe recession.

“The store we opened a year ago is off to an unbelievable start,” Dahm said. “Within a year, we could see this is going to be a winner.”

Dahm said he knows the company was right on the money because Michigan Road has a high degree of loyalty sales: coupon books and unlimited-wash passes, which cost $39.99 a month.

Although Mike’s does well in all kinds of locations, Dahm said, “All things being equal, you’d rather be in a neighborhood with affluency.”

Hoping for growth

Growth creates headaches, but it’s what every community covets. A growing population means a larger share of state and federal tax revenue, more political representation and more business investment.

That’s why Fishers Town Manager Gary Huff is anxiously watching the progress of an Indiana Senate bill that would change the state’s effective date for annexations to align with U.S. Census Bureau requirements.

Huff said he found out last fall that the U.S. Census bureau might not include Fishers’ whopper annexation in Geist, or seven others that the town completed in 2009, in this year’s census.

“It’s a good thing we caught that,” he said.

Assuming lawmakers prevent the head-count snafu, Geist will bring Fishers nearly 6,400 new residents. With each resident comes an estimated $4,000 in federal tax revenue and $43 in state funding, Huff said.

Until the housing market meltdown, Fishers was a phenomenon all its own. The town’s population grew from 7,508 in 1990 to 37,835 in 2000. Fishers didn’t stop there.

A special census in 2007 pegged the count at 65,382. The town’s own estimate for 2010 shows modest growth, including annexations, at 75,222.

Carmel expects to grab the crown of largest municipality. The city estimates its 2010 population at 88,000.

If the census backs up that number, Carmel will show a 28-percent population increase since its 2007 special census came in at 68,677. (Most all that growth stems from annexation.)

The formal count could produce a small windfall in the form of new liquor licenses for the city’s burgeoning bar and restaurant scene.

The Indiana Alcohol and Tobacco Commission released a few new licenses in Carmel after the 2007 special census.

“They were sucked up immediately,” said Steve Delaney, a broker who specializes in restaurant locations for Sitehawk.

New faces

The last decennial census helped cement Carmel’s status as the epicenter of wealth, not just in Hamilton County but Indiana as well.

“Carmel had the fifth-highest per-capita income in the U.S. and the sixth-highest percentage of adults with a college degree,” Mayor James Brainard boasted.

Brainard hopes the next census shows Carmel is becoming a more diverse city.

“To be a true city, you need all income levels,” he said. “We’ve worked hard to make sure you don’t have to be a wealthy person to live in Carmel.”

Brainard also thinks Carmel is “one of the most” ethnically diverse cities in the state. The Asian population, he predicted, will be 6 percent to 8 percent in the 2010 census.

“That gives the community a cultural richness that some communities don’t have,” he said.•


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  1. If I were a developer I would be looking at the Fountain Square and Fletcher Place neighborhoods instead of Broad Ripple. I would avoid the dysfunctional BRVA with all of their headaches. It's like deciding between a Blackberry or an iPhone 5s smartphone. BR is greatly in need of updates. It has become stale and outdated. Whereas Fountain Square, Fletcher Place and Mass Ave have become the "new" Broad Ripples. Every time I see people on the strip in BR on the weekend I want to ask them, "How is it you are not familiar with Fountain Square or Mass Ave? You have choices and you choose BR?" Long vacant storefronts like the old Scholar's Inn Bake House and ZA, both on prominent corners, hurt the village's image. Many business on the strip could use updated facades. Cigarette butt covered sidewalks and graffiti covered walls don't help either. The whole strip just looks like it needs to be power washed. I know there is more to the BRV than the 700-1100 blocks of Broad Ripple Ave, but that is what people see when they think of BR. It will always be a nice place live, but is quickly becoming a not-so-nice place to visit.

  2. I sure hope so and would gladly join a law suit against them. They flat out rob people and their little punk scam artist telephone losers actually enjoy it. I would love to run into one of them some day!!

  3. Biggest scam ever!! Took 307 out of my bank ac count. Never received a single call! They prey on new small business and flat out rob them! Do not sign up with these thieves. I filed a complaint with the ftc. I suggest doing the same ic they robbed you too.

  4. Woohoo! We're #200!!! Absolutely disgusting. Bring on the congestion. Indianapolis NEEDS it.

  5. So Westfield invested about $30M in developing Grand Park and attendance to date is good enough that local hotel can't meet the demand. Carmel invested $180M in the Palladium - which generates zero hotel demand for its casino acts. Which Mayor made the better decision?