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CIK Enterprises changes name, plans more growth

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Indianapolis-based marketing technology firm CIK Enterprises LLC has renamed itself Perq LLC after consolidating its three companies into one.

The 64-person company said Thursday that it plans to hire as many as 30 more employees by 2016 as part of the transition, helping it reach employment committments it made to the state last year as part of an incentive agreement.

Business partners Scott Hill and Andy Medley started CIK in 2001. In its early days, the company operated the subsidiaries of automotive marketer Tri-Auto and newspaper marketer Trace Communications. Hill and Medley started a third subsidiary in 2007, the digital marketer BizProps.

The functions of the three divisions began blurring together, especially as CIK grew more technology-oriented. That led to the decision to combine everything under the umbrella of Perq, which is short for “perquisite.”

"Consolidating the three companies into one unified brand will allow employees to merge together to serve multiple industries more effectively," the company said in a prepared statement. 

Today, the company largely focuses on its recently unveiled product FatWin. The direct-mail and online advertising service uses games, competitions and sweepstakes to drive web traffic and in-store traffic for clients.

The company, which leases a 30,000-square-foot facility at 7225 Georgetown Road on the west side, said revenue grew from $22 million in 2011 to $30 million in 2012.

Last August, in an agreement announced by the Indiana Economic Development Corp., CIK said it would add up to 57 jobs by 2016 on top of its existing work force of 44. The IEDC offered $50,000 in training grants and $465,000 in conditional tax credits as part of the agreement.

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  1. How much you wanna bet, that 70% of the jobs created there (after construction) are minimum wage? And Harvey is correct, the vast majority of residents in this project will drive to their jobs, and to think otherwise, is like Harvey says, a pipe dream. Someone working at a restaurant or retail store will not be able to afford living there. What ever happened to people who wanted to build buildings, paying for it themselves? Not a fan of these tax deals.

  2. Uh, no GeorgeP. The project is supposed to bring on 1,000 jobs and those people along with the people that will be living in the new residential will be driving to their jobs. The walkable stuff is a pipe dream. Besides, walkable is defined as having all daily necessities within 1/2 mile. That's not the case here. Never will be.

  3. Brad is on to something there. The merger of the Formula E and IndyCar Series would give IndyCar access to International markets and Formula E access the Indianapolis 500, not to mention some other events in the USA. Maybe after 2016 but before the new Dallara is rolled out for 2018. This give IndyCar two more seasons to run the DW12 and Formula E to get charged up, pun intended. Then shock the racing world, pun intended, but making the 101st Indianapolis 500 a stellar, groundbreaking event: The first all-electric Indy 500, and use that platform to promote the future of the sport.

  4. No, HarveyF, the exact opposite. Greater density and closeness to retail and everyday necessities reduces traffic. When one has to drive miles for necessities, all those cars are on the roads for many miles. When reasonable density is built, low rise in this case, in the middle of a thriving retail area, one has to drive far less, actually reducing the number of cars on the road.

  5. The Indy Star announced today the appointment of a new Beverage Reporter! So instead of insightful reports on Indy pro sports and Indiana college teams, you now get to read stories about the 432nd new brewery open or some obscure Hoosier winery winning a county fair blue ribbon. Yep, that's the coverage we Star readers crave. Not.

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