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Data startup snags $2.1 million venture investment

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Indianapolis big-data software developer Perceivant will use a $2.1 million venture-capital investment to refine its products and hire more workers, the company announced Monday.

Perceivant, headquartered in the Majestic Building at 47 S. Pennsylvania St., reeled in the funding from San Diego-based venture capital firm Bootstrap Incubation LLC.

The company’s software pulls together massive amounts of data for customers and analyzes the information.

Five people work for the firm today. CEO Brian Rowe expects to add another 10 to 15 people in the next year. The company needs software developers, data analysts and salespeople.

Rowe and Matt Coffman launched Perceivant in 2012. Both men worked at Indianapolis-based iGoDigital, which developed analytical software for retailers. They shifted to roles overseeing product development at ExactTarget Inc. after the digital marketing software company bought iGoDigital for $21 million in October 2012.

Rowe left ExactTarget and started working fulltime at Perceivant after Salesforce.com closed in July on its $2.5 billion acquisition of the digital marketing firm.

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