EDITORIAL: Electric-car gang is ahead of pack

 IBJ Staff
July 10, 2010
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IBJ Editorial

The drive to make central Indiana a leader in the use of electric vehicles is smart—regardless of where the money comes from.

As we reported last week, the Indianapolis region is jockeying to be one of up to 15 cities nationwide that could receive hundreds of millions of dollars of federal money to encourage the purchase and use of plug-in cars and trucks.

Bills pending in Congress would provide anywhere from $250 million to $800 million per chosen community. The money would subsidize the purchase of electric vehicles to the tune of about $2,000 per vehicle and would pay for the construction of the infrastructure, such as public charging stations, that would make the cars viable. Jump-starting the market for such vehicles is intended to spur additional research and lead to a robust component-manufacturing sector.

The jobs that would presumably result from the effort are what’s powering the city’s bid to capture its share of the federal funds. And the region’s already strong position in the sector is the reason local officials like the city’s chances of being chosen.

Energy Systems Network, an arm of the Central Indiana Corporate Partnership, has pulled together an impressive coalition, including the likes of EnerDel and Bright Automotive—two players in the sector—to make the case that the Indianapolis region is ready to play an important role in weaning Americans away from their dependence on foreign oil.

Whether taxpayer money should be used to turn the key on the electric-car industry is open to debate. But if the legislation emerges from Congress, as proponents expect, we’re glad our region is positioned to bring some of that money home.

The local push for electric vehicles isn’t totally dependent on federal money. Energy Systems Network’s Project Plug-in is set to kick off this fall regardless of what happens in Washington. The initiative started with $1.5 million in private and institutional funding and is rounding up in-kind contributions of goods and services from organizations in the coalition, which includes Cummins, Delphi, Duke Energy and Purdue University.

The locally raised, mostly private funds will pay for 300 charging stations in the metro area and the purchase of about 100 electric cars to be used in local fleets to demonstrate the viability of the vehicles.

With the debut late this year of the all-electric Nissan Leaf and the possible release of an all-electric Smart car, plug-in vehicles are poised to become more than novelty items. With dozens of central Indiana companies positioned to benefit if the public takes a liking to the cars, the region has a lot riding on the outcome of this movement.

In a city and state where change sometimes comes slowly—think government reform and smoke-free workplaces—it’s refreshing to see locals on the leading edge of a movement that could transform American transportation and put Hoosiers to work.•


To comment on this editorial, write to ibjedit@ibj.com.


  • EVs are good for America
    I've driven the GM Volt and the Nissan Leaf and can assure you these cars are going to be very popular. Indiana is smart to jump into the EV game early. EVs will take over from gas burners as fast as they can be made. The energy that moves them is cleaner than gas, even if it's mostly from coal (although the coal needs to be phased out as quickly as possible). Since our electricity is all domestic, your money stays in this country with most of it staying in your pocket. You can then spend it locally and generate more jobs in your community instead of sending it to foreign countries as you do now when you buy gas.

    I have been driving an EV for almost 8 years and running it on kWh that I generate with sunlight falling on my PV system. Our house and car run on sunlight and we have an electric bill averaging about $100 per year. I haven't been to a gas station since 2002 and I've driven 84,000 miles.

    This is the possibility you all will have once these cars come to market in a few short months.

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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.