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Emmis selling Internet marketing subsidiary

IBJ Staff
October 4, 2012
Keywords
Emmis Communications, Media & Marketing, Radio, Radio Station Owners, Radio Stations
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Emmis Communications Corp. has agreed to sell its Internet marketing subsidiary to Hailey, Idaho-based Marketron Broadcast Solutions LLC.

The Indianapolis-based media company announced the sale Tuesday. Terms of the transaction, set to close Oct. 31, were not divulged.

Emmis Interactive Inc. provides a content-management system, data-analytic tools and related services principally to radio operators.

Emmis said it will retain an economic interest in future revenue derived from some intellectual property developed by the former subsidiary.

Emmis Interactive had been operating at a loss and reported revenue for the 12 months ending Aug. 31 of $4.9 million, Emmis said.

The company once had high hopes for Emmis Interactive, which grew from one to 65 employees within four years of its 2002 founding, Emmis CEO Jeff Smulyan once told investors. Current employment was not disclosed.

The company said it will pay about $600,000 in severance costs to employees not retained by Marketron.

Emmis said the sale will allow the company to focus on the full commercialization of its FM analog/HD radio smart-phone application and the cloud-based platform that supplies data for the smart-phone application.
 

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  • Internet marketing subsidiary
    deshyawnyMarch 14, 2013 2:05 PM
    LifeMap Sciences' discovery platform will be used to evaluate approximately 100 million proprietary gene expression data points relating to human embryonic stem cells generated by BioTime scientists ALAMEDA, Calif.--(BUSINESS WIRE)-- BioTime, Inc. (NYSE MKT:BTX) and its bioinformatics subsidiary LifeMap Sciences, Inc. ("LifeMap") today announced los angeles online marketing that they have entered into a definitive collaboration agreement to utilize LifeMap's computer-based tools to extract information relating to novel potential commercial products from nearly 100 million proprietary gene expression data points generated and owned by BioTime. The assembled data relate to BioTime's proprietary PureStem™ progenitor cell lines derived from human embryonic stem cells
    Reply to CommentFlag Comment
  • Joke
    FrankOctober 5, 2012 11:48 AM
    This company is a disaster! Every month there is a major shake up and nothing ever works. Smulyan needs to get a clue and retire.
    Reply to CommentFlag Comment

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  1. First, the Athenaeum is going to have to get past the hurdle with the Lockerbie residents and the agreement that the parcel would be residential. Second, and in my opinion, this prime piece of property should include parking, PLUS, a black box theater(s), some market rate and affordable artist housing and a plan to renovate and reconfigure the second story theater. I would negotiate to add the DeHaan property surface parking lot into the development mix, place a one story surface parking garage on the DeHaan lot on the street level (for the Dehaan tenants use during the daytime) and add a second story to the garage that would become an addition to the current second story theater and then change the direction of the theater by moving the stage across the alley and on top of the DeHaan lot parking. You can add all the stage elements that are currently missing from the Athenaeum stage to make it more attractive for use by Ballet, Opera and traveling productions. Plus, the theater changes would probably help solve some of the soundproofing issues. Alas,it does not seem to be a part of the strategic plan to conduct a study to determine best use of the property. Seems like the current plan is a quick and easy move that ignores the property best use/potential and any strategic property planning for the effect on future generations.

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