IBJNews

  • Home

ExactTarget enters European market through acquisition

IBJ Staff
September 8, 2009
Keywords
Advertising, Communications, ExactTarget, Manufacturing & Technology, Marketing, Media & Marketing, Tech Companies, Technology
Back to TopCommentsE-mailPrint

Indianapolis-based ExactTarget announced this morning that it has launched a new international division in London following its acquisition of Keymail Marketing.

Founded in 2005, Keymail Marketing was a reseller of ExactTarget’s e-mail marketing technology in the United Kingdom. The new division will serve as the headquarters for ExactTarget’s operations outside of North America.

Terms of the deal were not disclosed.

The overseas operations should allow ExactTarget to directly support the international needs of its clients and expand its offerings to marketers in the growing United Kingdom and European markets, company CEO Scott Dorsey said in a prepared statement.

“The acquisition of Keymail Marketing is a key component of our aggressive global expansion plan, and provides tremendous opportunity to penetrate the U.K. and European market,” he said.

More than 70 European clients previously served by Keymail Marketing now will be served by ExactTarget. Keymail Marketing co-founder Peter McCormick will lead international operations from London.

ExactTarget’s foray into Europe comes four months after the company announced a $70 million round of venture capital funding that has helped fuel its product-development and international-expansion plans.

ADVERTISEMENT

  • ReedSeptember 8, 2009 10:52 AM
    Whats the over/under for how much longer before ET moves their HQ out of Indy?
    Reply to CommentFlag Comment

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

ADVANCED SEARCH
Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ

  1. "And the success of the Indiana GOP to not allow an expansion of Medicaid had nothing to do with Indiana hospitals' financial woes? Fixed that for you; editorial bias rebalanced. Seriously, there are so many things wrong with Obamacare that the only way one can view it as a success is to assume that it was designed to fail our way into a government single payor healthcare system. The system is complex, creates huge regulatory burdens and overhead and yet still does not have adequate means to control escalating health care costs. But then when you elect a 10th grade math drop out with no quantitative reasoning skills to be President of one of the world's most important economies in troubled times, you can't really be surprised by blatant stupidity.

  2. No NIMBYs here to chase off a decent development. We don't need tons of parking and we'd happily play the role of host to a downtown Whole Foods.

  3. Whatever you do, don't change a single thing about Broad Ripple. I want it to look just like it did in the late '70s, with 30% of the north side of Broad Ripple Avenue burned out and plenty of places to park. That's right Broad Ripple, NEVER CHANGE. Let the world pass you by, don't improve your empty, abandoned lots full of weeds. Someday someone will want to film a zombie movie here.

  4. Hollywood could step in and make a movie about the history about this forlorn series. It could be a full celebrity cast of characters. WOW. http://www.advanceindiana.blogspot.com/2013/02/indiana-taxpayers-forced-to-pay-for.html

  5. This shouldn't come as a shock to many. Austin is a great city, and Indy needs to take some notes. Austin invests in decent transit options, has a highly educated workforce, embraces a creative class, and --despite being the state capital-- is not micromanaged by rural and suburban legislators. Want Indy to grow? Invest in the city (i.e. spend money). Raise taxes a bit, and use the money to improve education. And keep the state legislature out of Indy the other 9 months of the year.

ADVERTISEMENT