Cadillac F1 to make its pitch as U.S. team with Super Bowl ad
Fishers-based Cadillac F1 is timing the reveal in a bid to build a fan base ahead of the team’s inaugural race in Melbourne, Australia, in March.
Advertising
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Hirons CEO talks crisis communications, female leadership and AI
Deana Haworth has been able to combine her passion for helping clients tell their stories with the entrepreneurial skills she learned watching and working with her parents.
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Q&A: Debra ‘Fergy’ Ferguson leads company that makes ads for major concert tours
Beyond radio commercials and ad-mats, TourDesign produces video content for online platforms and television plus lyric videos for record labels and even album covers, in the case of rock band Toto.
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Swiss Miss collaboration expands Hotel Tango’s ’Shmallow brand
Swiss Miss ’Shmallow, a collaboration between hot cocoa brand Swiss Miss and Hotel Tango Distillery, will be in stores through December. Hotel Tango views the collaboration with the international brand as a “huge opportunity.”
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Olympics give athletes chance to win gold—and cash in on their short time in spotlight
The two-week competition provides a global stage for competitors to be noticed and potentially cash in and extend their 15 minutes of fame.
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Articles
Washington group making TV push for Indiana redistricting
The anti-tax Club for Growth is trying again to turn up the pressure on Indiana’s Republican legislators to support a new round of congressional redistricting.
Google faces antitrust déjà vu as US seeks to break up its digital advertising business
The federal trial will revolve around the conduct that resulted in U.S. District Judge Leonie Brinkema declaring parts of Google’s digital advertising technology to be an illegal monopoly.
Cadillac F1 team announces multiyear partnership with Jim Beam
The deal follows a June announcement in which Tommy Hilfiger, an American fashion brand, was named the official apparel partner for the Fishers-based team that will debut on the Formula 1 grid in 2026.
FDA takes aim at Hims and other telehealth services in drug advertising crackdown
The Food and Drug Administration on Tuesday posted more than 100 letters to various drug and online prescribing companies, including Hims & Hers, which has built a multibillion-dollar business centered on lower-cost versions of blockbuster obesity injections.
Trump’s plan for drug advertising crackdown faces many hurdles
President Donald Trump signed a memo Tuesday that directs the FDA and other agencies to step up enforcement against ubiquitous prescription drug ads on TV, websites and social media.
Cracker Barrel relents, says its old logo will return
The tempest over the logo began last week, when the company announced plans for a simplified design featuring only the company’s name.
Conference to explore why we buy: Consumer behavior doesn’t rely on reason
Public reaction to business practices will be explored during “Unreasonable: A Modern Look at Consumer Motivations,” a conference scheduled Sept. 26 at Newfields.
More than 80 sponsors sign on with Fever
Like everything else related to the Indiana Fever, corporate sponsorship for the WNBA team was one thing in the B.C.C. Era (Before Caitlin Clark) and something much bigger since the sharp-shooting, precise-passing guard arrived in town.
Temu sales plunge 25% in United States, but rival Shein sees growth
Temu’s sales decline in the U.S. is deepening as the online marketplace drastically cuts spending on advertising targeting American consumers, signaling a shift in focus after President Donald Trump’s tariff barrage.
Organization behind Pacers aims to make the most of NBA Finals run
Pacers Sports & Entertainment is taking full advantage of the unique marketing, advertising and branding possibilities the Finals bring.
Google’s digital ad network ruled an illegal monopoly, joining its search engine in penalty box
Google has been branded an abusive monopolist by a federal judge for the second time in less than a year, this time for illegally exploiting some of its online marketing technology.
Publishers Clearing House, known for ‘Prize Patrol’ sweepstakes, files for bankruptcy
The marketing and sweepstakes company says it’s using the bankruptcy process to “finalize a shift away” from its legacy business of direct-mail, retail merchandise and magazine subscriptions.
Indiana considers ban on all marijuana advertising—not just on billboards
The legislation goes beyond the billboard-specific prohibition advanced by a Senate panel last week.
Indiana Senate committee advances marijuana billboard advertising ban
Lawmakers said they’d be open to expanding the prohibition to other forms of advertising, too.
Super Bowl ads offer laughs, celebs, surprises to win over viewers
With a few ad spots going for a record $8 million for 30 seconds this year, the stakes have never been higher.
Ad agency titans Omnicom, Interpublic to form $30B marketing powerhouse
Omnicom is buying Interpublic Group in a stock-for-stock deal that will create the largest ad agency in the world with combined annual revenue of almost $26 billion.
New CEO named at TrendyMinds as company founder exits role
New CEO Stacy Sommer, a former executive at San Francisco public relations firm Edelman, was hired by TrendyMinds in January.
Indiana attorney general candidates spar over ad allegations
Democrat attorney general candidate Destiny Wells went on the attack in advertisements launched last week, prompting rebuke from GOP incumbent Todd Rokita.
Fishers-based Vibenomics branching out in pursuit of customers outside U.S.
The marketing tech firm, which counts some of America’s largest retailers as customers, is now working to replicate that success overseas.