The tourism group’s new “You Have Earned It” campaign focuses on Indiana residents and relies heavily on Facebook and Google advertising platforms.
A catalog-industry rebound appears in the works, fueled in part by what might seem an unlikely group: younger shoppers who find it’s sometimes easier, more satisfying and even nostalgic, flipping pages rather than clicking links.
Under fire from politicians, patients and health care advocates over the price of insulin, Eli Lilly and Co. announced a campaign Thursday morning to raise awareness of cost-saving options for the drug.
South Bend Mayor Pete Buttigieg has come under criticism from rival Elizabeth Warren, who charges that Buttigieg is too cozy with Facebook. Buttigieg’s aides confirmed that his campaign hired two digital analytics staff recommended by Facebook CEO Mark Zuckerberg.
Republican Susie Cordi, who was elected to the council in 2015 and is not seeking re-election this year, is featured in a radio ad released Monday by the campaign for Democratic incumbent Mayor Joe Hogsett
Fishers-based audio marketing technology company Vibenomics Inc. on Tuesday announced it has begun selling ad spots to national advertisers for audio commercials that will be played across many or all of its clients’ in-house controlled radio stations.
Responding to a lawsuit by Eli Lilly and two other companies, a federal judge Monday blocked a major White House initiative on prescription drug costs, saying the Trump administration lacked the legal authority to require drugmakers to disclose their prices in TV ads.
Politicians and outside antitrust analysts have expressed concern in recent years that Google controls too much of the online digital ad process.
The network’s ad blitz and all-in production effort are part of a strategy to capitalize on the network’s recent lock on all IndyCar broadcasts.
David and Marilyn Shank decided to fold the firm they founded out of their house in 1987 rather than sell it. The agency, which became known for crisis communications, had a laundry list of big-name clients.
A coalition opposed to the development of two downtown convention hotels plans to launch a “significant” multimedia advertising campaign Thursday with hopes of swaying the public—and lawmakers—on the issue.
The ordinance as originally proposed included a controversial provision that would have reversed the city’s ban on digital billboards, but the provision was removed earlier this month.
The ordinance, if passed Monday night, will make several big business-sign changes that some residents say have been flying under the radar throughout the approval process.
The Indianapolis-based media company reported a profitable third quarter despite a decline in revenue resulting from the sale of several radio stations.
The lobby of the MilesHerndon ad agency in the historic Woessner Building will open next month as Gavel, a cafe and lounge that will offer coffee, beer, wine, cocktails and a limited food menu.
Terraboost Media—which places hand-sanitizer dispensers with poster-size advertisements in businesses—picked the northeast side for its fourth U.S. office.
The combined firm said it will change its name to Mortenson Kim + Raidious and continue to maintain Indianapolis operations downtown in Pan Am Plaza.
Candidates running at all levels of government have turned to cheaper and potentially more effective social media ads to reach voters.
The Senate Leadership Fund on Tuesday announced the advertising campaign, which will run across the state on broadcast TV, cable, radio and online.