Republican primary ads launch in support of Trump’s call for redistricting revenge
The first wave of broadcast and digital advertising attacks have landed against Republican state senators who voted against the Indiana congressional redistricting.
Advertising
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Hirons CEO talks crisis communications, female leadership and AI
Deana Haworth has been able to combine her passion for helping clients tell their stories with the entrepreneurial skills she learned watching and working with her parents.
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Q&A: Debra ‘Fergy’ Ferguson leads company that makes ads for major concert tours
Beyond radio commercials and ad-mats, TourDesign produces video content for online platforms and television plus lyric videos for record labels and even album covers, in the case of rock band Toto.
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Swiss Miss collaboration expands Hotel Tango’s ’Shmallow brand
Swiss Miss ’Shmallow, a collaboration between hot cocoa brand Swiss Miss and Hotel Tango Distillery, will be in stores through December. Hotel Tango views the collaboration with the international brand as a “huge opportunity.”
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Olympics give athletes chance to win gold—and cash in on their short time in spotlight
The two-week competition provides a global stage for competitors to be noticed and potentially cash in and extend their 15 minutes of fame.
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Articles
Indy election board asks state to pursue ethics investigation into Morales
The Marion County Election Board voted unanimously on Friday to ask state investigators to look into what they suspect is a state law violation by Secretary of State Diego Morales.
Mark Zuckerberg says it’s ‘difficult’ to enforce Instagram age limits
The trial, which is expected to run through the end of March, will serve as a critical test for thousands of other lawsuits that target not only Meta and Google, but also TikTok Inc. and Snap Inc.
Businesses form new coalition in effort to prevent Indy heliport closure
Sunlight Coalition wants to convince the FAA to reverse its decision to allow the Indianapolis Airport Authority to close the heliport and sell the property to the city.
State legislator shuts down legislation curtailing Indy’s billboard laws
House Roads and Transportation Committee Chair State Rep. Jim Pressel did not take a committee vote on the legislation and pulled it from the agenda.
This year’s Super Bowl commercials feature weight-loss drugs, AI and celebrities galore
Indianapolis-based Eli Lilly and Co. is among those planning advertisements for this year’s Super Bowl.
Election board probe finds secretary of state likely violated campaign laws in ad
The Marion County Election Board voted to give Diego Morales about a month to respond to the findings of the investigation.
Indy 500 winners Palou, Newgarden among drivers to be featured on regional milk products
The promotion has expanded from 13,000 retailers in eight states last year to 25,000 retailers in 20 states this year.
NCAA approves uniform patches, opening up revenue possibilities for athletic departments
Research has shown college football and basketball teams could earn between $500,000 and $12 million each for their patches.
Cadillac F1 to make its pitch as U.S. team with Super Bowl ad
Fishers-based Cadillac F1 is timing the reveal in a bid to build a fan base ahead of the team’s inaugural race in Melbourne, Australia, in March.
Washington group making TV push for Indiana redistricting
The anti-tax Club for Growth is trying again to turn up the pressure on Indiana’s Republican legislators to support a new round of congressional redistricting.
Google faces antitrust déjà vu as US seeks to break up its digital advertising business
The federal trial will revolve around the conduct that resulted in U.S. District Judge Leonie Brinkema declaring parts of Google’s digital advertising technology to be an illegal monopoly.
Cadillac F1 team announces multiyear partnership with Jim Beam
The deal follows a June announcement in which Tommy Hilfiger, an American fashion brand, was named the official apparel partner for the Fishers-based team that will debut on the Formula 1 grid in 2026.
FDA takes aim at Hims and other telehealth services in drug advertising crackdown
The Food and Drug Administration on Tuesday posted more than 100 letters to various drug and online prescribing companies, including Hims & Hers, which has built a multibillion-dollar business centered on lower-cost versions of blockbuster obesity injections.
Trump’s plan for drug advertising crackdown faces many hurdles
President Donald Trump signed a memo Tuesday that directs the FDA and other agencies to step up enforcement against ubiquitous prescription drug ads on TV, websites and social media.
Cracker Barrel relents, says its old logo will return
The tempest over the logo began last week, when the company announced plans for a simplified design featuring only the company’s name.
Conference to explore why we buy: Consumer behavior doesn’t rely on reason
Public reaction to business practices will be explored during “Unreasonable: A Modern Look at Consumer Motivations,” a conference scheduled Sept. 26 at Newfields.
More than 80 sponsors sign on with Fever
Like everything else related to the Indiana Fever, corporate sponsorship for the WNBA team was one thing in the B.C.C. Era (Before Caitlin Clark) and something much bigger since the sharp-shooting, precise-passing guard arrived in town.
Temu sales plunge 25% in United States, but rival Shein sees growth
Temu’s sales decline in the U.S. is deepening as the online marketplace drastically cuts spending on advertising targeting American consumers, signaling a shift in focus after President Donald Trump’s tariff barrage.
Organization behind Pacers aims to make the most of NBA Finals run
Pacers Sports & Entertainment is taking full advantage of the unique marketing, advertising and branding possibilities the Finals bring.