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Fiat dealerships rolling back to metro area

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Two Indianapolis-area Chrysler dealerships have been awarded Fiat franchises, marking the return of an Italian automaker that abandoned this market three decades ago.

Champion Chrysler owner Fernando Falcon will operate Fiat of Carmel, while Tom Miller, brother-in-law of local Chrysler dealer Tom O’Brien Jr., will operate Fiat of  Greenwood.

O’Brien said the first Fiat cars could roll off the lot of the Greenwood franchise in February. The Greenwood franchise will have a separate location from his Chrysler store, although O’Brien said the location is still under consideration.

Fiat 500The Fiat 500 will be sold in Indianapolis next year. (Photo courtesy Fiat)

Fiat hasn't sold cars in the United States since 1983, when it halted sales after quality problems.

The new Fiat franchises will be unconventional. “The closest comparison would be Mini Cooper. They don’t have a ‘showroom.’ They have a styling salon,” said O’Brien.

Falcon couldn’t be reached for comment Wednesday morning. He operates a Chrysler, Jeep and Dodge dealership at 4504 W. 96th St.

O’Brien operates two Chrysler Jeep Dodge franchises, one in Greenwood and another along East 96th Street in Indianapolis.

The first Fiat model to be sold in the United States will be the Toluca, Mexico-assembled Fiat 500, a small car with a 1.4 liter engine. Chrysler makes the engine in Michigan.

The car is a hit in Europe for its fuel economy and styling. The latest version is being shown Wednesday at the Los Angeles International Auto Show. It will likely be sold for less than $20,000 in the U.S. and targeted to fans of sporty small cars.

O’Brien said the model will fill a small car gap in the Chrysler lineup. Fiat acquired a controlling stake as part of Chrysler’s restructuring.

Chrysler awarded Fiat franchises to 130 of its U.S. dealerships.

The other Fiat franchise in Indiana will be Fiat of Gary.

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  • F.I.A.T.
    when in college in early 80s I roomed w/ couple guys who were residents at the medical school and they each had a '70s FIAT convertibles but I don't remember a single day when both cars were running at the same time (I'm assuming each of these orthopedic surgeons is now driving more reliable German autos!)
  • wow
    It's a sad commentary on the quality of Chrysler vehicles when FIAT is an upgrade...
    • FIAT
      Fix It Again, Tony.
    • Uh, so....?
      Oh great, I've really missed seeing Fiat's on the side of the road.

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    1. Saw the Indy Men's Chorus "Music of Gilbert & Sullivan" at the Indiana Historical Society on Sunday evening.

    2. Temporary workers are not "tools" they are people and companies that keep large amounts of temp staff are cheating.

    3. I miss having them around. I hope one of their stores is in the general Meridian/86th Street area. I will make good use of it.

    4. The Fringe! Plus, the simple fact that there are so many local faves in such close proximity to each other.

    5. I remenber, watching the toll road, being built, through South Bend, when I was 10 years old. I believe, back then that it was estimated, that the toll road, would be paid for in 20 years and then it would be free. I am now 71, what happened? Since the power is in the people, by that, I mean that, we the people are in total control of everything. I, suggest that no one ever use the toll road again, let it go broke. We the people can control the price of everything, from groceries to gas, if we would just do it. If we don't pay the asking price, the sellers will lower the price and if we wait awhile, they will lower the price to what we accept as reasonable. I would like to know why a highway like interstate 94, is so well maintained, a much better highway, than the toll road, but has no tolls. I would also like to know why, a sitting governor, with a term limit, maximum of eight years, can lease, public property, for 75 years. Even though I have transponders in both of my trucks and will not be affected by the increase, I have been and will contine to avoid using the toll road. I make many trips from northern Indiana to Chicago, every year, and I prefer the better highway, I94!

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