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Pacers TV ratings increase even as attendance dips

 IBJ Staff
May 14, 2011
Keywords
Communications, Conseco Fieldhouse, Media & Marketing, Pacers, Pro Sports, Sports Business, Sports Venues, TV, TV Ratings
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The Indiana Pacers’ home attendance declined about 5 percent this year compared to last year, making the franchise last in the 30-team National Basketball Association, but television ratings for the team’s games on Fox Sports Indiana were up significantly over last year.

Television viewership for Pacers games on Fox Sports increased 35 percent this year over last, according to New York-based Nielsen Media Research.

The 72 regular-season games on Fox Sports averaged a 2.1 rating, meaning more than 22,500 central Indiana homes tuned in. That represents the highest average rating for Pacers’ games since the 2005-2006 season, according to Nielsen. That season was the last time the Pacers made the playoffs before their return this year.

Ratings for the Pacers’ live pre-game show increased 16 percent, and the post-game show ratings increased 63 percent over last season.

Fox Sports also televised game three of the Pacers-Bulls first round playoff game, which earned a 6.5 rating, which equates to 69,700 households.

“The buzz is back, and we and the fans have great expectations for 2011-2012,” said Fox Sports spokesman Geoff Goldman.

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  1. Many serial killer types and psychopaths work as lowly bureaucrats, just waiting to impose their wrath on a powerless person, child, or pet. Don't forget, the BTK killer was a dog catcher.

  2. If a television station wants to improve viewership, get rid of the local blackout. I was born by the brickyard, and have attended 15 or more races. I have children now, I won't attend unless circumstances are perfect. As those with growing families know, they never are. I'm always impressed that upwards of 250,000 people attend the 500. However, as a growing, or, more apt, sprawling city, Indianapolis and its immediate suburbs count almost 2.2 million. Show the race live, let the venue get a kick-back on revenues, and open-wheel racing might have a fighting chance to be relevant again. Just in time for those tax-payer lights to make sense.

  3. John Moore, I too have had the same issue recently. A property next to my house was on the Land Bank and I was interested in purchasing. When I tried to contact Reggie, I got back emails that had nothing to do with what I asked about. Actually my latest response from him was on this past Friday. I had asked about how to buy the property and if it was still available. His response to me was to contact the mayor's office to get the schedule of his appearances. (???) Hopefully the city is able to do something to fix what this guy has done, it would be nice if they would take the properties back and sell them properly so land owners like me and you mother would have a fair chance.

  4. I too work in the industry, with over 25 years of experience and your political spin has probably nothing to do with any rebranding. "Let's dress it up" would have nothing to do with the government "telling us how and what to eat." Give it a political rest. And being a producer for a radio show doesn't mean you've been involved in advertising and branding for 30 years.

  5. Ms. Morris did not understand the ways of the business world, otherwise, like the IMS, she could have petitioned the State Legislature for a handout of State Funds for her charity work. Ms. Morris should consider becoming a state lobbyist for Lemonade Stand Operators.

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