IBJNews

Indianapolis Colts owner Irsay appears in Toyota TV commercial

Back to TopCommentsE-mailPrintBookmark and Share
On The Beat Industry News In Brief

In a television commercial that begins airing early this month, Indianapolis Colts owner Jim Irsay takes on the unusual role of pitchman.

Irsay agreed to appear in television commercials for Toyota Motor Corp., which took over as the official automobile of the Colts from Chevrolet last year.

The TV ads are being launched as the Japanese car maker tries to recover from the public relations hit it took following a massive recall earlier this year. Federal safety regulators announced April 6 that they intend to fine Toyota $16.4 million—the largest ever penalty against an automaker—for failing to disclose problems with sticky accelerator pedals quickly.

The new TV commercials were produced by Saatchi & Saatchi, a worldwide ad agency that handles the Toyota account.

IMS Production in Speedway was used to shoot the ads. Much of the shoot took place at the Colts’ 56th Street complex.

Irsay appears in a Toyota vehicle along with Colts cheerleaders and the team’s mascot and says, “At the Indianapolis Colts, there’s only one car brand we trust to haul all our MVPs.”

It’s one of few direct pitches Irsay has ever made, though he’s generally willing to do what sponsors ask of him.

“Jim has made himself available to Colts sponsors at their will,” said Colts Senior Vice President Peter Ward. “We certainly want to do what we can to help our corporate partners.

According to Ward, officials for Toyota, which signed a three-year deal with the Colts at the beginning of last season, requested either a player or a high-ranking Colts executive for the ad, and the Colts offered Irsay.

The 30-second spot, which will air across Indiana through at least May, might also prove to be a good branding tool for the Colts.

In the commercial, the Colts mascot is shown with a large horseshoe prominently displayed on his chest, a horseshoe appears on one of the goal posts in the team’s training center, and the team’s playoff and Super Bowl banners are shown in the background of the ad.

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
thisissue1-092914.jpg 092914

Subscribe to IBJ
  1. On my rental property, before tax caps, I was paying $2,000/yr in property taxes. After the tax caps I'm paying $4,000/yr. How exactly am I "benefiting the most"?

  2. Nick, I too tried that new Walmart NM on Michigan a couple of weeks ago. I had the same feeling, it had good prices, but something was just off about it. I can't put my finger on what it is, but it just didn't feel right. On the plus side, it was easy to get in and out of and much less busy than a typical Walmart.

  3. @Young Hoosier - you might want to check out the Paris skyline again....it's decidedly taller than 7-8 stories http://all-that-is-interesting.com/paris-skyline-photo

  4. Are you in need of Loan or financial help?, you need a loan for your business or to solve other monetary issues. James Lewis Loan Company started offering loans with a very low interest rate of 3% for a minimum of 15 years, Interested applicants should submit their request via email (jameslewisloan@gmail.com) for immediate processing with the information listed below: Names in full:................ Address:...................... Gender:.................... Email:........................ Phone Number:....... Amount Required:... Loan Duration:....... Country:................. Occupation:.................. ================================== In acknowledgment to these details, I will send you a well calculated Terms and Conditions for the amount you require. Warm Regards, Mr James Lewis

  5. So the GOP legislature passed a bill that gave big breaks to business at the expense of Indiana families. Color us not surprised.

ADVERTISEMENT