Local homeowners trying to cash in on Super Bowl

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The approach of the 2012 Super Bowl has prompted some Indianapolis-area property owners to start scouting for a chance to lease their homes and condos for the big game.

Across the city, signs have begun to pop up, trying to attract residents to offer their homes for the Super Bowl, advertising the chance to fetch rent payments of up to $10,000 per day.

The signs were posted by Phoenix-based MajorEventRentalz.com, whose representatives say they’ve already signed up a few Indianapolis homeowners to plunk down the $595 flat fee to promote their homes on the website.

Local real estate brokers also say they’ve begun fielding inquiries from tenants in the downtown area hoping to capitalize on the massive crowds expected to flow into town for the February game.

The NFL estimates Indianapolis will draw between 100,000 and 150,000 visitors over a 10-day span for the Super Bowl, said Dianna Boyce, a spokeswoman for the Indianapolis Super Bowl Host Committee.

Boyce said she doubts there will be a big market for rental housing because the city had to guarantee an ample number of hotel rooms as part of its bid for the game. About 18,300 rooms are being held, including 7,100 downtown rooms.

But real-estate experts say there will still be demand for other accommodations, including people who want a more private setting or more space. 

“With the amount of people – fans and corporate executives, as well as the sponsors – that scarcity factor is going to cause downtown property to just skyrocket,” said Dan Baldini, principal broker at Indianapolis-based Polaris Real Estate. “You’re going to see a lot of those properties getting snapped up and put under contract for the Super Bowl.”

Some downtown condos that Polaris manages, including units at Meridian Lofts and the Athletic Club, could go for $2,000 to $4,000 per night, Baldini said.

Neighborhoods close to the downtown center, such as Lockerbie Square, Chatham Arch and Fletcher Place, also will reap the spillover effect. So will luxurious single-family homes in the city’s outlying townships and suburbs, where companies entertaining clientele may choose to stay away from the hubbub, Baldini said.

Interest in renting has started to pick up recently as optimism about the Super Bowl actually taking place has increased..

NFL owners, players and their attorneys met in New York last week to discuss a general framework for a new collective bargaining agreement, and many sources close to the league expect a deal to be finalized this week that would allow the season to kick off on time.

The contentious negotiations in the lockout that started March 11 had some football insiders speculating that all or part of the 2011-12 season – including the Super Bowl in Indianapolis – would be cancelled.

Mike Smith, an advertising agent with MajorEventRentalz.com, said the company plans to capitalize on the renewed hope a game will take place.

The 15-person firm, which started in 2009 and advertises home rentals for other events, including the Kentucky Derby, the Masters Golf Tournament in Georgia and the U.S. Open tennis tournament in New York, began posting about 75 signs around Indianapolis about a month ago to get a feel for residents’ interest.

When a collective bargaining agreement is announced, Smith said, they will make a renewed advertising push, with additional signs and some direct mail pieces.

The company sends a photographer to homes of potential renters to create an online virtual tour. MajorEventRentlaz.com provides a standard contract for landlords and homeowners to use but doesn’t act as a middleman between owners and renters unless they request assistance, Smith said.

MajorEventRentlaz.com was one of a handful of companies that appealed to potential home renters at this year’s Super Bowl in North Texas. Several Dallas-area homeowners advertised their homes for rent during the event, with some asking as much as $15,000 per night, according to the Dallas Morning News.

Baldini said it’s hard to determine what the maximum asking price in Indianapolis will be, in part because the dynamics of the event aren't typical of those of most Super Bowls, with the activities concentrated in the downtown area in a cold-weather city.

Those factors could make proximity to the action more in-demand in Indianapolis than in previous Super Bowl cities such as Dallas and Miami.

“It’s jockeying for a position,” Baldini said. “If you own a property downtown, you’re all of a sudden going to have more friends than you ever knew you had.”


  • BBB Review
    I advise everyone to check their BBB Review. I'd appreciate it if IBJ doesn't give such a poor company credibility.
  • wrong
    I got the $300/night hotel (4 star) in Miami in 07 less than 2 weeks out.
  • MajorEventRentalz.Com
    Good day Paul,

    Interesting that you said people shouldn't be skeptical of a "$10,000 per day" advertisment after you laid out an unrealistic scenario for a $5,000 per day rental. Why would ten couples want to split five bedrooms? Four people in a bed?

    No, four people in one bed ? that makes no sense, Most homeowner are welling to accommodate their tenets with what ever they need including extra beds. It's easy call rent a center they will being the beds over to your home and set them up for the week or two that the renters will be in your home from there they will come out and pick up the beds or any extra accommodations the renter may ask for including big screen T.V's "The Works" at a low cost, you can get a 70 inch for $64.99 a week.

    This is the Super Bowl people, fans travel in very large crowds, not only that, who said every home we have listed will be $10,000 per day ? that makes know sense, we had listings last year start at $750.00 per day for a one bedroom condo, all the way up to $12,500 per, it depends on the homes amenities,accommodation, and location. At the end of the day the homeowner decides what they are willing to rent their home out per day not us. We are an advertising and listing agency.

    Thank you,
    MajorEventRentalz.Com LLC
  • MajorEventRentalz.Com
    People who have luxury homes always rent their homes for Super Bowl - The home that was being described is a real live listing, we did not make that up. Sir Super Bowl hotel prices at low end hotel at their peak are going to be $800.00 per night, when the demand raises so will the rates. the fact that you got a hotel at $350.00 per night in 07 does not shock me, I don't think you booked two moths before the Super Bowl it was sooner right ? if so that would explain the low price you got, right now rates at low end hotels are starting at 299.00 per night, because the demand is low. You will see as we get closure to the Super Bowl how that price of $299.00 per night, should have had a big RED sign on it saying "Subjuect to Change " the demand for the product will increase the rates that are offered.

    Not true are you trying to tell me people don't rent out homes for the Super Bowl ? Super Bowl Home Rentals are old and popular, fans are aware of Super Bowl Home Rentals this is not something that just started yesterday. Look I am not going to give out all of our advertising methods, only our clients need to know that, but before anyone says anything else please log on to goggle and type in the search area (2012 Super Bowl Hotel Rentals) ..MajorEventRentalz.Com is currently #1 so you can say what ever you want.

    Thank you, Sir.

    MajorEventRentalz.Com LLC
  • Yeah, my skepticism is gone.
    "A. It's OK to be skeptical of the offering of $10,000 per day until is you look at this. A group of ten couples are coming down for the Super Bowl. Each couple is getting their own hotel room at a low end hotel, hotels rates at low end hotels are around $800.00 per night,well that's $8,000.00 per day the group is going to pay. With that said we have a home listed on our site MajorEventRentalz.com offering a 5 bedroom,4three bath with 3,500 SFT. at $5,000.00 per day."

    Interesting that you said people shouldn't be skeptical of a "$10,000 per day" advertisment after you laid out an unrealistic scenario for a $5,000 per day rental. Why would ten couples want to split five bedrooms? Four people in a bed?
    • not so fast
      Hotel rates are not $800 per night. I stayed in Coral Gables at a Hyatt in 07 for $350 a night. Also 10 couples aren't going to want a 5 BR house as your hypothetical assumes. And good luck trying to market "lakefront" or "golf course" in February in Indy. Lastly, people with true luxury homes with 120 inch movie screens are less likely to want a bunch of people partying all weekend in their home...they don't need the green that bad... Your business model is selling a best case proposition to people without best case offerings.
    • MajorEventRentalz.Com
      "That upfront fee is no guarantee that your home will be rented, and in most cases it's not refundable,"

      A. There is never a guarantee in advertising. Example hotels pay for advertising, that's the only way anyone is going to know the hotel has rooms available. After paying for advertising that still does not guarantee that all the rooms at that hotel will be booked. No one can guarantee your home will be rented, but what we do guarantee is if you don't advertise your home, your home will not be rented, as know one is going to know your home is for rent and that's where we come in.
    • MajorEventRentalz.Com
      You don't know what they're going to do for that week. You could come back, and your home might be empty or trashed," Greenwood homeowner Angenette Studer said.

      A. Keep in mind you will be holding on to a security deposit and the full asking price for the week before the potential renters even step foot in your home and most people are going to want to get their security deposit back and that can range from $1000 to $10,000 for a larger group, depending on how much you are asking per day.

    • MajorEventRentalz.Com
      Some homeowners said they were skeptical of the signs offering $10,000 to rent their home.

      A. It's OK to be skeptical of the offering of $10,000 per day until is you look at this. A group of ten couples are coming down for the Super Bowl. Each couple is getting their own hotel room at a low end hotel, hotels rates at low end hotels are around $800.00 per night,well that's $8,000.00 per day the group is going to pay. With that said we have a home listed on our site MajorEventRentalz.com offering a 5 bedroom,4three bath with 3,500 SFT. at $5,000.00 per day. Not only does the renter save $3,000.00 per day by renting the Super Bowl home rental, there family does not have to be on different floors, the Super Bowl home rental has more amenities and accommodations that the hotel does not offer like Indoor basketball court, indoor trampoline. Steam room, exercise room, tanning bed, hot tub, pool, movie room with 150 inch screen. Outdoor kitchen with fireplace and gas fire-pit. Right on Lake.
      • MORE INFO
        FYI: http://blogs.phoenixnewtimes.com/valleyfever/2009/03/owner_of_valley_business_major.php
      • DO NOT PAY to list your home!
        We are a company that works with the sponsors and Fortune 1000 companies in all of the Super Bowl markets. We specialize in luxury estate rental. I can tell you this....DO NOT PAY to list your home on a web site! This is where the web site company will make $$, not you, the homeowner! Groups come out of the wood works to try and have ticket sales parties and will trash your homes, especially if they are only a middle man. They set you up with the rental and walk away.... not handling any of the liability! No protection to you, the homeowner. If you are truly interested in making $$ on your home with a rental, please check out our web site: www.bellapalazzo.com

        We have repeat clients contacting us for luxury estates for their CEO's to stay in while they wine and dine their clients.

        Whatever you decide to do, do not pay to list your home, or work with ANYONE that does not have a great reputation with past Super Bowls!
        • be careful
          The national websites are not making money on securing rentals for customers but only by listings on a website. Buyer beware.

          If you don't have much experience in renting property, you need to consult someone who does before you attempt to do this. Questions: do you have a good lease document to use, what happens if someone trashes your place, how are you going to screen for tenants, does your condo association allow short term leases, etc.?

          It is likely that only houses/condos that are in (a) downtown; (b) great condition; (c) furnished with all the bells and whistles, eg "executive style" - are going to rent, at least at a princely sum.

          Remember if it sounds too good to be true it probably is. Indy hosts a lot of other big time events and we're just now hearing about this type of thing?
        • RE: Rentalz
          Agreed - that site was obviously thrown together very quickly and is extremely ugly/tacky. The fact that it still lists Dallas rentals when you click on 2012 SuperBowl makes it sound rather scammy. Good way to dupe people out of $600 by making them think their home will actually rent for thousands/night. I've seen the signs in the Greenwood advertising "Rent your home for $10K/night"... Yeah, right.
        • Rentalz
          Where did you find this company? Their website is shady and when you click on 2012 rentals in Indianapolis, a bunch of Dallas rentals appear. I hope no one has forked over $600 to not have their listing appear. How much can you trust a company that uses a z instead of an s anyway?
          • Mansion for Rent- Superbowl
            So what would the most unique mansion with 26k sq. ft. and 15 minutes from downtown fetch? $10,000 night? Guess well soon find out.

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