IBJNews

INSIDE DISH: Brugge Brasserie brews plans for expansion

Back to TopCommentsE-mailPrintBookmark and Share
Inside Dish

Welcome back to IBJ’s new video feature, “Inside Dish: the Business of Running Restaurants.”

Our subject this week is the Broad Ripple mainstay Brugge Brasserie, now celebrating its fifth anniversary. The brewpub's beer and continental vittles echo Belgian cuisine, but the ownership skews decidedly local. Managing partners Ted Miller and his wife, Shannon Stone, along with co-owners Eli Schloss and Abraham Benrubi, were members of Broad Ripple High School's Class of 1987.

Sales and profits have grown steadily since Brugge's first full calendar year, with big jumps in 2009 after the addition of upstairs seating. But business hasn't always been as smooth as its blond signature brew, Tripel de Ripple.

In 2007, the Brugge owners joined forces with a handful of other investors to buy a Terre Haute-based production brewery. The plan was to satisfy the growing demand for beer at Brugge in Broad Ripple, as well as to produce Brugge-brand beers for sale at retail locations and Indiana bars and restaurants. Licensing and scheduling woes delayed production for eight months, and the operation soon ran into other obstacles. The root of the problem: Miller was unable to find a suitable on-site manager or supervise the operation himself with any regularity.

In the video below, Miller details his plans for bringing the brewing operations to Indianapolis and then adding other Brugge Brasserie locations across the Midwest.



Since the eatery's opening, Miller has been pleasantly surprised by how easily Hoosiers have taken to the somewhat exotic menu with major items listed by their French names, such as moules frites, or mussels and fries. (Brugge sells some 35,000 pounds of mussels per year and an astounding 187,000 pounds of fries.) In the video below, IBJ gets to the bottom of the Belgian influence.


 

x
x
x
Brugge Brasserie
x
1011 E. Westfield Blvd.
x
317-255-0978
x
x
www.bruggebrasserie.com
x
x
x
Concept: Brewpub with Belgian-inspired beer and cuisine, including signature items like moules frites (mussels and fries), charcuterie (cold snacks like pate, cheese and sausages) and crepes.
x
Founded: April 21, 2005
x
Owners: Ted Miller and his wife, Shannon Stone, managing partners;  Eli Schloss, Abraham Benrubi, Charlie Midgley and Rene Stoltz. Each owner has an equal one-sixth share of the business.
x
Start-up costs: $200,000, in part covered by a $150,000 bank loan.
x
Sales/Profit: $534,000/$3,750 loss (2005); $792,000/$23,500 (2006); $875,000/$21,000 (2007); $1.1 million/$76,000 (2008); $1.5 million/$165,000 (2009).
x
Seating: 111 indoors, with additional seasonal seating on two outdoor patios
x
Goals: To raise $1 million through a single new investor, allowing Brugge to move its production brewery operations from Terre Haute to Indianapolis and then open new Brugge locations in the Midwest. The relocated brewery also would ramp up beer production for sales at retail outlets and at bars/restaurants.
x
Good to know: Owners Miller, Stone, Schloss and Benrubi all were members of Broad Ripple High School’s Class of 1987; Benrubi is an in-demand actor in Hollywood, with regular roles in such TV series as “Parker Lewis Can’t Lose,” “ER,” “Men in Trees” and the new “Happy Town.”
x
x
x
ADVERTISEMENT

  • Good News
    The frites are the best as well as the mussels. To comment on the first poster, the service is one thing, that can be changed by training or new staff. The food and beer is what the establishment is about. It won't thrive in every location, they need to research this well! I think Bloomington would be a great site.
  • Expansion?
    Brugge will thrive in any Midwestern location where its customers enjoy lousy, lazy service. The service at that establishment is by far the worst in town. It is a waste of a great location along the Monon.
  • Restaurant 1 Brewery 0
    We are huge fans of Brugge, but the beers found at liquor stores in general aren't the quality one expects. So, focus on brewery improvements. Also consider even more adventurous food offerings. And please consider bringing a Brugge to Zionsville.

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. Good Day I am Mr (Victoria Wright) from United state of America, i stayed in NEW YORK, and i have a broke up business, until i found this company email who help me to gain a loan for business,, and now i want to used this short medium to congratulate the below company for the fast and safe money they loan to me without any form of collateral, i loan 500,000USD from the company to save my business and lots more, i saw their mail on the internet, everyone always give testimony for what they did, so i quickly contacted them and they all did everything for me without stress and my money was sent to my account just 3 days later, i was surprise and i feel so glad, now i have a standard business control agent who help me, now i will advice those who need urgent loan to contact him at the bellow email:zenithfirm12@gmail.com

  2. NOTICE:This is to inform the general public that Vampires are real. My name is James Franklyn.,am an agent of vampire,am here to introduce our new world trend to you,a world of vampire where life get easier,we have made so many persons vampires and have turned them rich,you will be assured long life and prosperity,you shall be made to be very sensitive to mental alertness,stronger and also very fast,you will not be restricted to walking at night only even at the very middle of broad day light you will be made to walk.In case you are wildly oppressed by some unscrupulous persons we can still help you fight them.Your protection is assured immediately you join.Just contact the bellow email if you are interested we are here to attend to you anytime you want us. Contact the bellow email for more details. Email:vampirescreed@hotmail.com Sincerely: James Franklyn.

  3. Bravo! Someone else that is willing to speak the truth! Bravo!_____NBCSN is available in almost 2 MILLION more homes than just a few years ago, but Indycar STILL gets less total viewers than it did just a few years ago when NBC took over Versus. Attendance and ratings cratered with the end of season races (just when the title battle got "interesting" HAH!__________And now...new race in Basilia, where Miles celebrated the "rich history" of Indycar racing there. Rich history? What, 7 events in the 100 years of AOW? Yep, some history. Well, at least its an oval. It's not??? Are you kidding me??? Gosh darn road racin furriners.

  4. PURITY RAY LOAN OFFER........ Have you been denied by your banks,or are you in need of of an urgent loan to pay of your bills we are capable of giving loans @ cheaper rate to interested individuals, student, companies and members of the public in need of finance to settle bills, we do offer considerable loans which you can count on. For more information on our various types of loan,then you will have to contact PURITY RAY LOAN FIRM, to help you achieve your desire LOAN APPLICATION FORM TO BE FILLED BORROWERS INFORMATION * Full name:………………………. * SEX * ……………………………. * Country………………………….. * State:……………………………. * Land:…………………………….. * Occupation:…………………….. * phone number:…………………. * Telephone: ………………………….. * Age:………………………………. * Amount needed as loan:……… * Loan Duration:………………….. * Propose of Loan:……………….. * Annual revenue:………………… * Monthly Income:……………….. * Guarantee:………………………. * Payment: monthly or annually Email.....purityrayloanfirm@gmail.com Thank you and God bless Mr Purity Ray PURITY RAY LOAN FIRM we tend to serve you better

  5. Problem: most of the people responding to this article don't know about this service AT ALL! Why? Lack of awareness. This isn't IndyGo. This is CIRTA: might as well be the mattress company because they are asleep at the wheel - something like 3 directors over the last year? Playing with federal grant money is great! This "region" wants commuter rail service, has spent MILLIONS on Transportation studies yet can't even support a commuter bus line? This is largely for suburban riders to get to downtown - not for "service people to work in our hotels and restaurants" ! Get your head out of your backside!! These are professionals, students etc. that don't want to fight traffic, save some money on parking, gas, stress.... if CIRTA would put their federal money into widely promoting the sevive to Greenwood, Fishers & Carmel instead of finding directors and studies - this would be a successful service. Our family uses(d) it daily for the last several years - but the recent uncertainty & now unreliability due to cuts from Carmel has been a problem. Now, costs us an additional $350/month for gas & parking ( $4200/year) plus vehicle wear, service, environmental impact ... YES - this REGION needs this this type of service in order to keep growing and getting the people it needs to fill skilled positions in downtown Indianapolis. Think outside of your own car !!!

ADVERTISEMENT