
Welcome to the latest installment of “Leading Questions: Wisdom from the Corner Office,” where
IBJ sits down with central Indiana’s top bosses to talk shop about their industry and the habits that lead to success.
Family-owned businesses rarely plan for the unexpected death of a founder or principal leader. Christine Burd, 41, found
herself in that position in November when her husband, 43-year-old Richard Burd, committed suicide in his office at the family
car dealership. Although a fixture in Burd Ford's local TV ads, Christine was not actively involved in day-to-day operations.
But after consulting with her four children, she decided to continue operating the dealership and took over the leadership role as
owner and president.
In the video below, Christine outlines the decisive steps she took in the days after her husband's death to preserve
the dealership and get it back on the road to profitability. The tragedy led to renewed focus at the dealership, as well as
cost-cutting measures that save the business an average of $109,000 per month, Burd said.
Although the reasons for Richard's suicide were not clear, Christine knew he was distraught over the slow economy and
depressed sales. The dealership was nowhere near insolvency, but Richard had a "worst-case scenario" outlook. In
the video below, Christine details the bittersweet feeling of piloting the dealership back to firmer ground when its troubles
may not have been as dire as her husband believed.

















Laura-the festivals and tastings are free. What does is strengthen the sense of community with activities. What are those empty lots doing for the Village? it's sad you can't see the good that this progress can do for the area. No one is requiring anyone to shop there. I guess you'd rather see a Dollar store move in or no, we'd rather see the property stand empty b/c change is out of the question.
Read down to the part about Brizzi. Someone needs to subpoena his "purchases" of Red RockPictures and Cellstar and his corresponding bank records, I mean c'mon, I'd like to see his alcohol usage records, too. http://diana-vice.blogspot.com/2011_01_01_archive.html
Wonder if my neighborhood can advertise our "retention" pond and act like it is a beach too?
a new record at the '11 salebration until they realized that it was a futile effort to get their crapwagon moter and crapwagon car up speed. And then they just quietly slunk off into the night and never spoke of it again. Nothing to see here folks.
millions for putting a company's bumper sticker on one of its Lolas. But you gotta take what you can get.