IBJNews

LEADING QUESTIONS: Burd Ford flies after tragedy

Back to TopCommentsE-mailPrint
Leading Questions

Welcome to the latest installment of  “Leading Questions: Wisdom from the Corner Office,” where IBJ sits down with central Indiana’s top bosses to talk shop about their industry and the habits that lead to success.

Family-owned businesses rarely plan for the unexpected death of a founder or principal leader. Christine Burd, 41, found herself in that position in November when her husband, 43-year-old Richard Burd, committed suicide in his office at the family car dealership. Although a fixture in Burd Ford's local TV ads, Christine was not actively involved in day-to-day operations. But after consulting with her four children, she decided to continue operating the dealership and took over the leadership role as owner and president.

In the video below, Christine outlines the decisive steps she took in the days after her husband's death to preserve the dealership and get it back on the road to profitability. The tragedy led to renewed focus at the dealership, as well as cost-cutting measures that save the business an average of $109,000 per month, Burd said.



Although the reasons for Richard's suicide were not clear, Christine knew he was distraught over the slow economy and depressed sales. The dealership was nowhere near insolvency, but Richard had a "worst-case scenario" outlook. In the video below, Christine details the bittersweet feeling of piloting the dealership back to firmer ground when its troubles may not have been as dire as her husband believed.





 


ADVERTISEMENT
  • Owner
    Thirty years ago my successful, attorney father committed suicide for reasons only he knew. When I heard the news of this trajedy I pulled my car over and wept for this family. Losing a loved one is never easy and the pain and questions that linger after a suicide are terrible. The steps Chris is taking are the right ones for her family to heal and move forward. I wish the best for her and her family.
  • BURD FORD
    Too bad that Rich didn't get the help he needed. Killing yourself is not ever the answer. Good luck Chris.
  • Way to Go Chris....
    Chris Burd is an inspiration. For those who were lucky enough to know Rich (I did), they know Indianapolis and the Burd family lost a great businessman, friend and father at his passing. Chris' strength and fortitude in holding Burd Ford together are inspirational. Good luck Burd Ford....
  • Burd Ford's Renewed Success
    As I remember correctly, when the original story broke of Richard Burd's suicide, the reason he committed suicide was to provide "money" for his family to keep the dealership going. I am not sure if that is true or not; however, an influx of money into the dealership would definitely help its success.

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
ADVERTISEMENT