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LEADING QUESTIONS: Burd Ford flies after tragedy

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Leading Questions

Welcome to the latest installment of  “Leading Questions: Wisdom from the Corner Office,” where IBJ sits down with central Indiana’s top bosses to talk shop about their industry and the habits that lead to success.

Family-owned businesses rarely plan for the unexpected death of a founder or principal leader. Christine Burd, 41, found herself in that position in November when her husband, 43-year-old Richard Burd, committed suicide in his office at the family car dealership. Although a fixture in Burd Ford's local TV ads, Christine was not actively involved in day-to-day operations. But after consulting with her four children, she decided to continue operating the dealership and took over the leadership role as owner and president.

In the video below, Christine outlines the decisive steps she took in the days after her husband's death to preserve the dealership and get it back on the road to profitability. The tragedy led to renewed focus at the dealership, as well as cost-cutting measures that save the business an average of $109,000 per month, Burd said.



Although the reasons for Richard's suicide were not clear, Christine knew he was distraught over the slow economy and depressed sales. The dealership was nowhere near insolvency, but Richard had a "worst-case scenario" outlook. In the video below, Christine details the bittersweet feeling of piloting the dealership back to firmer ground when its troubles may not have been as dire as her husband believed.





 

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  1. Those of you yelling to deport them all should at least understand that the law allows minors (if not from a bordering country) to argue for asylum. If you don't like the law, you can petition Congress to change it. But you can't blindly scream that they all need to be deported now, unless you want your government to just decide which laws to follow and which to ignore.

  2. 52,000 children in a country with a population of nearly 300 million is decimal dust or a nano-amount of people that can be easily absorbed. In addition, the flow of children from central American countries is decreasing. BL - the country can easily absorb these children while at the same time trying to discourage more children from coming. There is tension between economic concerns and the values of Judeo-Christian believers. But, I cannot see how the economic argument can stand up against the values of the believers, which most people in this country espouse (but perhaps don't practice). The Governor, who is an alleged religious man and a family man, seems to favor the economic argument; I do not see how his position is tenable under the circumstances. Yes, this is a complicated situation made worse by politics but....these are helpless children without parents and many want to simply "ship" them back to who knows where. Where are our Hoosier hearts? I thought the term Hoosier was synonymous with hospitable.

  3. Illegal aliens. Not undocumented workers (too young anyway). I note that this article never uses the word illegal and calls them immigrants. Being married to a naturalized citizen, these people are criminals and need to be deported as soon as humanly possible. The border needs to be closed NOW.

  4. Send them back NOW.

  5. deport now

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