IBJNews

LEADING QUESTIONS: Burd Ford flies after tragedy

Back to TopE-mailPrintBookmark and Share
Leading Questions

Welcome to the latest installment of  “Leading Questions: Wisdom from the Corner Office,” where IBJ sits down with central Indiana’s top bosses to talk shop about their industry and the habits that lead to success.

Family-owned businesses rarely plan for the unexpected death of a founder or principal leader. Christine Burd, 41, found herself in that position in November when her husband, 43-year-old Richard Burd, committed suicide in his office at the family car dealership. Although a fixture in Burd Ford's local TV ads, Christine was not actively involved in day-to-day operations. But after consulting with her four children, she decided to continue operating the dealership and took over the leadership role as owner and president.

In the video below, Christine outlines the decisive steps she took in the days after her husband's death to preserve the dealership and get it back on the road to profitability. The tragedy led to renewed focus at the dealership, as well as cost-cutting measures that save the business an average of $109,000 per month, Burd said.



Although the reasons for Richard's suicide were not clear, Christine knew he was distraught over the slow economy and depressed sales. The dealership was nowhere near insolvency, but Richard had a "worst-case scenario" outlook. In the video below, Christine details the bittersweet feeling of piloting the dealership back to firmer ground when its troubles may not have been as dire as her husband believed.





 

ADVERTISEMENT

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. I keep wondering why I keep hearing about this problem of corporations leaving America, and I never hear a reasonable proposal to lower corporate tax rates and raise personal rates on income from capital gains and dividends, especially for high earners. It is just too simple of a solution for Congress to embrace?

  2. Are you financially down and you need money to settle your dept,or you need money to start up a business or to invest on a huge business,we also offer Loans to individuals, Firms and cooperate bodies at low interest rate , loan terms determinant,Loan amount between the sum of $5,000.00 to $100,000,000.00. US Dollars And Euro. Loan for developing businesses a competitive edge/ business expansion. We Offer The Following Kinds Of Loans. Personal Loans (Secure and Unsecured) Business Loans (Secure and Unsecured) Consolidation Loan FIRST INFORMATIONS NEEDED ARE: BORROWER’S DATA’S INFORMATION,FILL AND RETURN FOR QUICK START UP PROCESS. Name:_________ Last Name:_________ Age:_________ Contact Address:_________ Country:_________ Amount Needed as Loan:_________ Loan Duration:_________ Phone Number__________ Monthly Income/Yearly Income:_________ Purpose for Loan:_________ Occupation:_________ How Soon is Loan Needed__________ Email via: albertbrownfirm@outlook.com

  3. is a disaster. SR37 already needs to be built to interstate standards between 465 and SR144. Southport Road is a mess each morning and evening.

  4. Bass Pro Shops would be good for the mall as well as a Giant Eagle Market District or a Jungle Jim's International Market Place grocery store like the one near Cincinnati Ohio.A Disney quest indoor theme park would be good.An Academy outdoor store would be good too.Indoor Circus shows and magic shows would be good as well. A casino with sports bar would be good.A Disney theater inside that shows movies and Broadway shows would work.Nashville Tennessee concert shops with indoor neon lights would be good.How about a theater that shows travel shows and theme parks. A train store would be good.How about a giant toy store with high tech video games.

  5. This development is in addition to Allpoints Midwest 5, Aitrtek, a recent FedEx and more in Plainfield. Greenwood and Brownsburg also have similar projects.

ADVERTISEMENT