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Local television ratings for Reds games soar

Anthony Schoettle
September 29, 2010
Keywords
Media & Marketing, Pro Sports, Sports Business, TV, TV Ratings
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The Cincinnati Reds have long had a strong following in Indianapolis, but this year's run to the playoffs is boosting the Major League Baseball team's popularity to another level.

The Reds, who clinched their first playoff berth since 1995 on Tuesday night, have been scoring high on the Fox Sports Indiana cable channel. 

Year-to-date, ratings are up over last year by 60 percent, according to New York-based Nielsen Media Research. This August, ratings on Fox Sports for Reds games were up 144 percent over the same period a year ago. September ratings have been up 196 percent.

In August, 10,200 Indianapolis-area television households on average watched Reds games on Fox Sports. For Tuesday’s playoff-clinching game, 16,100 TV households tuned in to watch the Reds clip the Houston Astros 3-2.

Fox Sports will air a total of 96 Reds games in total this year.

“Indianapolis has always been a strong market for Cincinnati Reds baseball,” said Fox Sports spokesman Geoffrey Goldman. “We’ve seen a healthy increase in ratings in Indianapolis for Reds telecasts in the second half of the season as the Reds have soared.”
 

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  • Ratings?
    ChiefSeptember 30, 2010 9:25 PM
    Anthony,

    Respectfully, where do you get your rating information from? Does the Nielsen Media Research Company have ratings for other Indianapolis sports such as Colts, Indians, Pacers, IRL or Indy 500?
    Reply to CommentFlag Comment
  • Not So Much
    StephenSeptember 29, 2010 2:26 PM
    Not to sound mean about it, but this number is completely unimpressive. According to Nielsen, the game was the 453rd most-watched program in the Indy market yesterday. It pulled the same number as a rerun of Frasier on Lifetime, a rerun of Green Acres on WHMB, and something called Wonder Pets on Nick Jr.
    Reply to CommentFlag Comment
  • Reds fan in Greenwood
    DanSeptember 29, 2010 1:33 PM
    I've been following the Reds since '06 after a long drought of not watching baseball. This year of course has been the more exciting of those past 4 years, but it's nice to see some recognition that there are Reds fans in the Indianapolis area. I'm glad Fox Sports covers the number of games that they do. Keep the game coverage coming!
    Reply to CommentFlag Comment

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