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MainGate enjoys boost from Pacers' playoff 'gold-out' promotion

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A deep playoff run by the Indiana Pacers could be good news for Indianapolis-based merchandising company MainGate Inc.

MainGate cranked out 20,000 Indiana Pacers T-shirts in 48 hours earlier this week for the first “gold out” in Bankers Life Fieldhouse. The gold-filled arena made quite a splash on national TV.

The T-shirts, featuring the slogan, “Gold Swagger,” were draped over 18,165 Fieldhouse seats before Thursday night’s Pacers home playoff victory against the Miami Heat. The rest were given to Pacers employees and other supporters.

There’s no time to rest for MainGate. On Friday, the company was set to finish printing 18,165 blue and gold mini-towels to be distributed free to fans at Sunday’s home playoff game.

Sections of fans at Game 4 of the series will be given blue towels with gold print and alternating sections will be given gold towels with blue print. The towels will read “Proud to be one of 18,165 strong.”

“We think the different color towels in the fieldhouse, with the alternating sections, is going to look really awesome live and on TV,” MainGate CEO Dave Moroknek said. “Our employees are really excited to be working on this project.”

MainGate, which was founded in 1963 and works with numerous professional sports teams and athletes, started working with the Pacers in 2008.

The Pacers playoff business is a low- to mid- five-figure piece of business for Maingate, Moroknek said.

MainGate officials said they keep blank T-shirts and towels in Pacers colors ready in their distribution center in case Pacers officials call for promotional items.

“We never budget for playoff business, so this is a nice piece of incremental business,” he said. “We’re always happy to be busy, and this project is extra special for us because this is the hometown team.”

Moroknek and his staff are already meeting with Pacers officials to discuss a promotion for Game 6 of the series next Thursday should that be necessary.

“I think you’ll see something special there, too. We’re just talking about what it could look like,” Moroknek said. “We’re going to do something that will make the Fieldhouse beam with excitement.”

MainGate officials said the Pacers didn’t order extra shirts like the ones used Thursday night for possible retail sale, but they’ll be willing to crank some out if necessary.
 

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  • Good work!
    The fieldhouse looked AWESOME! #GoldSwagger
  • Color Match
    DRT must be a Miami fan. The color matched perfect buddy. Look at the IBJ picture with the fans in the background and the Pacers player in the foreground. You are either blind or just grumpy because the Heat flamed out!
  • DRT is awful
    The fieldhouse looked awesome last night. Even got a few txts from friends that don't live around here, commenting on how the place looked rocking.
  • Embarassing
    Those T-shirts were awful. They weren't the right color and the "Gold Swagger" was really lame. It was embarassing seeing that.

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  1. Saw the Indy Men's Chorus "Music of Gilbert & Sullivan" at the Indiana Historical Society on Sunday evening.

  2. Temporary workers are not "tools" they are people and companies that keep large amounts of temp staff are cheating.

  3. I miss having them around. I hope one of their stores is in the general Meridian/86th Street area. I will make good use of it.

  4. The Fringe! Plus, the simple fact that there are so many local faves in such close proximity to each other.

  5. I remenber, watching the toll road, being built, through South Bend, when I was 10 years old. I believe, back then that it was estimated, that the toll road, would be paid for in 20 years and then it would be free. I am now 71, what happened? Since the power is in the people, by that, I mean that, we the people are in total control of everything. I, suggest that no one ever use the toll road again, let it go broke. We the people can control the price of everything, from groceries to gas, if we would just do it. If we don't pay the asking price, the sellers will lower the price and if we wait awhile, they will lower the price to what we accept as reasonable. I would like to know why a highway like interstate 94, is so well maintained, a much better highway, than the toll road, but has no tolls. I would also like to know why, a sitting governor, with a term limit, maximum of eight years, can lease, public property, for 75 years. Even though I have transponders in both of my trucks and will not be affected by the increase, I have been and will contine to avoid using the toll road. I make many trips from northern Indiana to Chicago, every year, and I prefer the better highway, I94!

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