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NEWSMAKERS: Scott Dorsey

Dan Human
December 28, 2013
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Newsmakers
2013 NEWSMAKER: Scott Dorsey 2013 NEWSMAKER: Andrew Luck 2013 Newsmakers: Tony Bennett
                              &<br />Glenda Ritz 2013 NEWSMAKER: Mitch Daniels 2013 NEWSMAKER: Joe Swedish

One of Silicon Valley’s most prominent names placed a lot of faith in ExactTarget Inc. CEO Scott Dorsey this year.

After paying $2.5 billion for the Indianapolis tech company, Salesforce.com CEO Marc Benioff almost immediately put Dorsey in charge of its marketing cloud, one of four main divisions at the San Francisco-based cloud software giant.

Dorsey Dorsey

Dorsey, an Indiana University business graduate, earned an MBA from Northwestern University in 1999, and started ExactTarget a year later with brother-in-law Chris Baggott and business partner Peter McCormick.

The group used $200,000 from friends and family to start an email-marketing software firm in a Greenfield business park.

By the time Salesforce bought the company, Dorsey was in charge of a 1,700-employee, globalcompany with almost $300 million in annual revenue.

The rich price swelled the value of stock options held by ExactTarget employees to nearly $300 million. Dorsey himself held stock options worth about $28 million, according to Securities and Exchange Commission filings.

In addition to overseeing the Salesforce ExactTarget Marketing Cloud, Dorsey and his team are in charge of three other marketing technology companies Salesforce has acquired: Radian6, Buddy Media and Social.com.

Salesforce’s decision to put ExactTarget in charge of its marketing cloud places Dorsey on top of one of the company’s most aggressive areas of business. Marketing has become one of the hottest markets for the technology sector since Gartner Research projected that chief marketing officers would spend more than chief information officers on technology by 2017.
 

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  1. So much for Eric Holder's conversation about race. If white people have got something to say, they get sued over it. Bottom line: white people have un-freer speech than others as a consequence of the misnamed "Civil rights laws."

  2. I agree, having seen three shows, that I was less than wowed. Disappointing!!

  3. Start drilling, start fracking, and start using our own energy. Other states have enriched their citizens and nearly elminated unemployment by using these resources that are on private land. If you are against the 'low prices' of discount stores, the best way to allow shoppers more choice is to empower them with better earnings. NOT through manipulated gov mandated min wage hikes, but better jobs and higher competitive pay. This would be direct result of using our own energy resources, yet Obama knows that Americans who arent dependent of gov welfare are much less likely to vote Dem, so he looks for ways to ensure America's decline and keep its citizens dependent of gov.

  4. Say It Loud, I'm Black and Ashamed: It's too bad that with certain "black" entertainment events, it seems violence and thuggery follows and the collateral damage that it leaves behinds continues to be a strain on the city in terms of people getting hurt, killed or becoming victims of crimes and/or stretching city resources. I remember shopping in the Meadows area years ago until violence and crime ended make most of the business pack you and leave as did with Lafayette Square and Washington Square. Over the past 10 to 12 years, I remember going to the Indiana Black Expo Soul Picnic in Washington Park. Violence, gang fights and homicides ended that. My great grandmother still bears the scares on her leg from when she was trampled by a group of thugs running from gun fire from a rival gang. With hundreds of police offices downtown still multiple shootings, people getting shot downtown during Black Expo. A number of people getting shots or murdered at black clubs around the city like Club Six on the west side, The Industry downtown, Jamal Tinsley's shot out in front of the Conrad, multiple fights and shootings at the skating rinks, shootings at Circle Center Mall and shooting and robberies and car jackings at Lafayette Mall. Shootings and gang violence and the State Fair. I can go on and on and on. Now Broad Ripple. (Shaking head side to side) Say It Loud, I'm Black and I'm Ashamed.

  5. Ballard Administration. Too funny. This is the least fiscally responsive administration I have ever seen. One thing this article failed to mention, is that the Hoosier State line delivers rail cars to the Amtrak Beech Grove maintenance facility for refurbishment. That's an economic development issue. And the jobs there are high-paying. That alone is worth the City's investment.

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