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Notre Dame switching from Adidas to Under Armour

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Notre Dame is ending its 17-year relationship with Adidas and switching to Under Armour Inc. with a 10-year deal that athletic director Jack Swarbrick called "the largest deal of its kind in the history of college athletics."

IBJ reported Jan. 13 that Notre Dame was mulling the switch.

Swarbrick said the deal will help Notre Dame navigate through what he called a period of change in college athletics "unlike any of us have ever lived through or tried to navigate," mentioning the change from the BCS to a playoff system in football and conference realignment in all sports that saw Notre Dame move from the Big East to the Atlantic Coast Conference last year.

Swarbrick said Tuesday that the deal includes an option for Notre Dame to take a portion of the cash component from the deal in Under Armour stock, "again an opportunity to reflect our belief that we can help build Under Armour and continue the rocket ride it's on, and Under Armour's belief that they can have a major impact on the University of Notre Dame."

Terms were not released. Notre Dame announced in 2005 it had entered into a 10-year contract worth more than $60 million with Adidas that ran through the end of the 2013-2014 season. Notre Dame teams began wearing Adidas shoes in 1997 and Adidas began supplying the school's athletic uniforms in 2001.

Swarbrick said he was impressed by Under Armour's commitment to technology and said the deal would provide Notre Dame with an "entrepreneurial culture" it has been missing.

"For us to marry our tradition with one of the great entrepreneurial stories in recent time in this country is exciting for me," he said. "I think it will impact our culture in direct ways. Make us more creative, more inventive, allow us to move more quickly and to be fundamentally entrepreneurial."

He said the university has asked Under Armour to make Notre Dame its laboratory for new technology.

Kevin Plank, Under Armour's chief executive officer, said the deal was a "game-changing event" for the company.

"It puts us on a completely different level, and frankly, we're ready for that level," he said.

Plank said he didn't expect any major changes in how Notre Dame uniforms look.

"We're not anticipating doing anything unusual, crazy. We need to honor and respect the history of the university. We believe less is more, especially in the early days," he said.

Notre Dame becomes the 13th Division I school to sign with Under Armour.
 

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  1. Really, taking someone managing the regulation of Alcohol and making himthe President of an IVY Tech regional campus. Does he have an education background?

  2. Jan, great rant. Now how about you review the report and offer rebuttal of the memo. This might be more conducive to civil discourse than a wild rant with no supporting facts. Perhaps some links to support your assertions would be helpful

  3. I've lived in Indianapolis my whole and been to the track 3 times. Once for a Brickyard, once last year on a practice day for Indy 500, and once when I was a high school student to pick up trash for community service. In the past 11 years, I would say while the IMS is a great venue, there are some upgrades that would show that it's changing with the times, just like the city is. First, take out the bleachers and put in individual seats. Kentucky Motor Speedway has individual seats and they look cool. Fix up the restrooms. Add wi-fi. Like others have suggested, look at bringing in concerts leading up to events. Don't just stick with the country music genre. Pop music would work well too I believe. This will attract more young celebrities to the Indy 500 like the kind that go to the Kentucky Derby. Work with Indy Go to increase the frequency of the bus route to the track during high end events. That way people have other options than worrying about where to park and paying for parking. Then after all of this, look at getting night lights. I think the aforementioned strategies are more necessary than night racing at this point in time.

  4. Talking about congestion ANYWHERE in Indianapolis is absolutely laughable. Sure you may have to wait in 5 minutes of traffic to travel down BR avenue during *peak* times. But that is absolutely nothing compared to actual big cities. Indy is way too suburban to have actual congestion problems. So please, never bring up "congestion" as an excuse to avoid development in Indianapolis. If anything, we could use a little more.

  5. Oh wait. Never mind.

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