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Delta Faucet parent struggles through rocky housing market

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On The Beat Industry News In Brief

The parent company of Carmel-based Delta Faucet continues to bump along the rocky bottom of the nation’s depressed housing market.

Masco Corp., based in Taylor, Mich., reported on Oct. 25 a third-quarter loss of 2 cents per share, compared with a year-ago profit of 14 cents per share. Sales declined 6 percent to $2 billion.

Plumbing was the company’s only product segment to see any growth, however modest. The segment posted sales of $686 million for the third quarter ended Sept. 30. That was a 1-percent gain over the year-ago quarter.
 

Delta headquarters Delta Faucet’s parent company, Masco Corp., is struggling with the depressed housing market. (IBJ File Photo)

Sales declined in the other four product segments, especially cabinets and installation, which saw respective drops of 18 percent and 12 percent. Masco said the growth in plumbing is largely from overseas sales of its high-end Hansgrohe brand.

The company relies on housing starts, which hit a historic low in 2009. Although some housing markets have been slower than expected this year, CEO Tim Wadhams said he still expects total starts of 575,000 to 625,000 in 2010.

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  1. If a television station wants to improve viewership, get rid of the local blackout. I was born by the brickyard, and have attended 15 or more races. I have children now, I won't attend unless circumstances are perfect. As those with growing families know, they never are. I'm always impressed that upwards of 250,000 people attend the 500. However, as a growing, or, more apt, sprawling city, Indianapolis and its immediate suburbs count almost 2.2 million. Show the race live, let the venue get a kick-back on revenues, and open-wheel racing might have a fighting chance to be relevant again. Just in time for those tax-payer lights to make sense.

  2. John Moore, I too have had the same issue recently. A property next to my house was on the Land Bank and I was interested in purchasing. When I tried to contact Reggie, I got back emails that had nothing to do with what I asked about. Actually my latest response from him was on this past Friday. I had asked about how to buy the property and if it was still available. His response to me was to contact the mayor's office to get the schedule of his appearances. (???) Hopefully the city is able to do something to fix what this guy has done, it would be nice if they would take the properties back and sell them properly so land owners like me and you mother would have a fair chance.

  3. I too work in the industry, with over 25 years of experience and your political spin has probably nothing to do with any rebranding. "Let's dress it up" would have nothing to do with the government "telling us how and what to eat." Give it a political rest. And being a producer for a radio show doesn't mean you've been involved in advertising and branding for 30 years.

  4. Ms. Morris did not understand the ways of the business world, otherwise, like the IMS, she could have petitioned the State Legislature for a handout of State Funds for her charity work. Ms. Morris should consider becoming a state lobbyist for Lemonade Stand Operators.

  5. David Copperfield!

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