Radio roulette: Format moves start high-stakes bidding war for listeners

"This market hasn't been shaken up like this in 20 years," said Tom Severino, vice president/market manager for Indianapolis-based Emmis Communications Corp.'s four local stations, including the new WLHK. "This will affect almost every segment of the central Indiana radio market." Emmis' light-rock ratings lightweight WENS-FM 97.1 went country March 25, looking to steal listeners from the market powerhouse, Susquehanna Radio Corp.'s WFMSFM 95.5, which had been the market's only country station. WENS officials are ushering in a new format...

 

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