Saturday Evening Post moving news operations to Philly

Back to TopCommentsE-mailPrintBookmark and Share

Based in Indianapolis since 1970, The Saturday Evening Post is searching for office space in Philadelphia to return news operations back to the historic publication’s roots.

Publisher Joan SerVaas said the small office will serve as the base for up to six employees, including Editorial Director and Associate Publisher Steve Slon, a managing editor, a reporter and Web editors. The move will benefit Slon, who resides in Washington, D.C., and who currently travels to Indianapolis on a monthly basis, SerVaas said.

The Saturday Evening Post, published six times a year, also will be produced in Philadelphia. The magazine will continue to be printed by Fry Communications Inc. in Mechanicsburg, Pa.

Business operations will remain in Indianapolis, SerVaas said. The company has 50 employees at its office near the IUPUI campus.

The move to Philadelphia, expected to be completed in June, returns the iconic publication to its origins. The Post launched in 1728 as the Pennsylvania Gazette, which, under the leadership of Benjamin Franklin, became the most successful newspaper in the colonies.

The name changed to The Saturday Evening Post in 1821.

“We have a lot of archival material that was moved here in 1970 that goes back to 1821,” SerVaas said. “It needs to go back where it came from. There’s a lot of meaningful material there.”

In its heyday, the publication boasted 6 million subscribers and propelled Norman Rockwell to international fame. But circulation since has fallen to a more modest 360,000 as the magazine continues to struggle to find a wider audience.

The first signs of trouble emerged back in 1969, when magazine owner Curtis Publishing—and in turn the Post—filed for bankruptcy. The SerVaas family bought the company and moved it from Philadelphia to Indianapolis the following year.

By 1982, Curtis was $2.5 million in debt, so Publisher Joan SerVaas’ father, Beurt, sold the magazine to the not-for-profit Saturday Evening Post Society, which at the time was headed by his wife and former Post Publisher Cory SerVaas.

Joan SerVaas said she has yet to sign a lease in Philadelphia but is eyeing space next to the building where the Post operated when it was last based in the city.


  • A good mark for the city
    All in all, it was good that and Indy business family saved the historic publication. A good feather in the cap for our fair city!

Post a comment to this story

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
Subscribe to IBJ
  1. The deductible is entirely paid by the POWER account. No one ever has to contribute more than $25/month into the POWER account and it is often less. The only cost not paid out of the POWER account is the ER copay ($8-25) for non-emergent use of the ER. And under HIP 2.0, if a member calls the toll-free, 24 hour nurse line, and the nurse tells them to go to the ER, the copay is waived. It's also waived if the member is admitted to the hospital. Honestly, although it is certainly not "free" - I think Indiana has created a decent plan for the currently uninsured. Also consider that if a member obtains preventive care, she can lower her monthly contribution for the next year. Non-profits may pay up to 75% of the contribution on behalf of the member, and the member's employer may pay up to 50% of the contribution.

  2. I wonder if the governor could multi-task and talk to CMS about helping Indiana get our state based exchange going so Hoosiers don't lose subsidy if the court decision holds. One option I've seen is for states to contract with healthcare.gov. Or maybe Indiana isn't really interested in healthcare insurance coverage for Hoosiers.

  3. So, how much did either of YOU contribute? HGH Thank you Mr. Ozdemir for your investments in this city and your contribution to the arts.

  4. So heres brilliant planning for you...build a $30 M sports complex with tax dollars, yet send all the hotel tax revenue to Carmel and Fishers. Westfield will unlikely never see a payback but the hotel "centers" of Carmel and Fishers will get rich. Lousy strategy Andy Cook!

  5. AlanB, this is how it works...A corporate welfare queen makes a tiny contribution to the arts and gets tons of positive media from outlets like the IBJ. In turn, they are more easily to get their 10s of millions of dollars of corporate welfare (ironically from the same people who are against welfare for humans).