Recent Blog Posts

Can Indy's big-league efforts outrun small-town image?

March 27, 2013
It seems no matter how much Indianapolis postures itself as a major-league city, there are those who will never consider it anything more than a few high-rises amid a sea of cornfields tended to by a bunch of hayseeds.

Hinchcliffe victory good for GoDaddy, IndyCar and fans

March 26, 2013
Hip, young racer James Hinchcliffe is off to a good start this year. With a good finish at Indy this May, he will become more than Danica Patrick's replacement driving the GoDaddy car. The series must promote his success to maximize the benefit.

IU rips page from Butler playbook, uses hoops to raise brand

March 22, 2013
From IBJ's The Score: IU is launching an aggressive marketing campaign in places like Chicago, New York and Washington, D.C.  While the players and coaches aren't talking about the Final Four, IU's marketers have plans in place.

Butler's 'high aspirations' carry big-time risks

March 20, 2013
The move to the newly formed Big East athletic conference will cost Butler a lot more than its $2 million exit fee from the Atlantic 10.

Cummins, MainSource throwing weight behind new running event

March 19, 2013
With new running races crowding the landscape, some fear the market has become saturated. This fall, a new marathon in Columbus will do battle with two established events in Indianapolis.

Century 21 deal could boost Fisher's team to new level

March 15, 2013
If things go well at Indy, sports marketers think Century 21 could become a much bigger sponsor for Sarah Fisher Hartman Racing. Clearly, the company has the resources to pour a seven-figure sum into the team.

Colts season-ticket renewals soar to near record high

March 13, 2013
After a surprising season behind a team built by new General Manager Ryan Grigson and led by rookie quarterback Andrew Luck, the Indianapolis Colts have seen their season-ticket renewal rate jump 8 percentage points, to near 95 percent, this off-season.

IU's Crean classless, misguided in postgame confrontation

March 11, 2013
IU basketball coach Tom Crean has become beloved by Hoosiers supporters for winning with class. After Sunday's victory he departed that path, let his emotion get the best of him and did a disservice to his current players.

Indy's new soccer team blowing sales expectations 'out of the water'

March 7, 2013
Still 13 months from kickoff, sales are so brisk that team officials think they may sell out of season tickets for their inaugural season.

Information leaks threaten to sink IndyCar, Speedway

March 6, 2013
The scariest thing for the Speedway and IndyCar Series is that the breaches could indicate there are forces within the organization’s leadership pushing in different directions.

Indy gets its first FM sports/talk station

March 1, 2013
Emmis Communications has begun simulcasting The Fan on its newly acquired FM frequency, but with a couple interesting twists. A wider coverage area in a growing format could mean big bucks for Emmis.

IU's Assembly Hall could get new name if price is right

February 27, 2013
Naming rights deal for 42-year-old IU basketball venue could score the school $2 million a year, sports marketers said. IU Athletics Director Fred Glass says re-naming the facility is not out of the question.

Danica's Daytona sends TV ratings, IMS hopes soaring

February 25, 2013
The most popular racer, man or woman, on four wheels is the Indianapolis Motor Speedway's best, and perhaps only, chance at reversing an ugly and costly attendance slide at the Brickyard 400 in July.

Fans beating down doors to get into NFL Combine

February 20, 2013
The NFL Scouting Combine used to be a little-known, behind-the-scenes event used by NFL coaches, scouts and team executives to evaluate players before the April draft. Now, 800 media members cover the event in Indy, and ticket demand far outweighs supply.

Danica could bring IMS $1.5 million plus pay day

February 18, 2013
It's a long way between Daytona and Indianapolis. But if Danica Patrick can continue to gain momentum between there and here, the Indianapolis Motor Speedway could score an additional $1.5 million or more in July.

Local golf pro to be enshrined in PGA Hall of Fame

February 15, 2013
Golf guru with a unique story will have his name inscribed in granite alongside the names of some of the game's greats at the PGA Museum of Golf in Florida March 12.

It's time for Miles to address IndyCar fans directly

February 13, 2013
A State of the Series would help new Hulman & Co. CEO Mark Miles start winning over current IndyCar fans and generating new interest in the series.

Speedway request for tax money could start heated debate

February 11, 2013
The IMS's first request for taxpayer assistance after more than 100 years in business has triggered heavy sighs from people fighting against such sports subsidies. If approved, does this open the door for more?

NBA owners must convince fans jersey ads not cash grab

February 7, 2013
NBA owners like Pacers' Herb Simon must explain that fans are getting something out of the deal to bring jersey ads into the league. Otherwise, the reaction could give the league and its teams a black eye.

Who is Indiana's best college hoops coach? There are two answers

February 6, 2013
When it comes to Xs and Os, Butler's Brad Stevens is the man. If you want a consummate hardwood CEO, it's IU's Tom Crean, hands down.

Indy's non-pursuit of NBA all-star game remains mystery

February 5, 2013
The NBA all-star game could deliver a larger economic impact than a Final Four for Indianapolis. Yet the effort to lure the lucrative event to either Bankers Life Fieldhouse or Lucas Oil Stadium is stuck in neutral.

Indy's competition for 2018 Super Bowl getting ridiculous

February 1, 2013
As many as eight cities are lining up for a shot at hosting the 2018 Super Bowl. Indianapolis officials should expect some team owners to line up against them and some of their opponents to fight dirty to win this lucrative prize.

Big Ten basketball coaches pay hikes show no signs of slowing

January 30, 2013
Indiana basketball coach Tom Crean got a $640,000 raise at the start of this season. Why did Crean get such a raise and who's due to get a huge raise following this Big Ten season? Read on to find out.

Indians should holler loudest about ticket tax increase

January 29, 2013
Is Indianapolis' minor league baseball team getting a raw deal from the city? A look at their lease deal compared to the Indiana Pacers and Indianapolis Colts might make you think so.

NFL steals Indy's Super Bowl idea, but shelves its moniker

January 25, 2013
The NFL is mandating a Super Bowl Village-like experience for all host cities starting this year in New Orleans. League officials think they have a better way to brand the concept. But do they?

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