IBJNews

2013 WOMAN OF INFLUENCE: Melissa Greenwell

Back to TopCommentsE-mailPrintBookmark and Share
greenwell-4-1col.jpg Melissa Greenwell (IBJ photo/Eric Learned)

Melissa Greenwell didn’t start her career in human resources. She said she fell into it.

After 10 years in customer service with Alcoa, she began looking for a career change. She joined a small software company as a project leader and, there, found herself doing lots of team development projects bringing people and resources together. Once the firm grew to a size that needed a true HR function, company officials invited her to lead it.

“I remember when I was first asked to head HR,” she recalled. “I wanted to talk to the CEO about what he thought HR was and was not. I said, ‘I don’t want this to be about policy and handbooks and administrative stuff that has to be in place. I want to focus on performance. How do we help people be more productive?’”

In 2008, Greenwell joined The Finish Line, where the scale may have been different but her ideas were still relevant. There, she led leadership development programs, recognition programs, flexible work schedules, employee fun programs and a redesign of the Finish Line benefits plan.

“We have a strong focus on developing talent,” she said, noting the company’s efforts to identify strong potential employees and connect them with leaders in the organization. She also believes in thinking beyond the walls of each department. Offerings include online learning programs for all parts of the business, leadership boot camps, and quarterly leadership panels.

“We believe in moving people around for career development,” Greenwell said. “Just because you worked in finance doesn’t mean you can’t run customer service.”

She also created a new strategy for corporate giving.

“We spent a fair amount of time studying what we would really get invested in,” she said. “We outsourced the work to identify the cause that would most resonate with our employees and it happened to be Special Olympics.”

Greenwell couldn’t have been happier—she’s been on Special Olympics’ Indiana board for eight years. (There was no connection, she said, between her board involvement and its selection by Finish Line.) Through its five-year partnership, Finish Line staff has generated more than $1.5 million annually and has given untold hours of time.

In another partnership, Greenwell initiated a CrossFit program with Reebok, with full-time certified instructors—and was one of the first doing push-ups and squats with a small group in an office at the Finish Line distribution center. The program now includes 170 participants in a branded CrossFit area where employees can be found just about any time of day. A Virgin HealthMiles program rewards employees for steps taken throughout the day. Smoking cessation costs are covered 100 percent.

Finish Line even formed a partnership with Green B.E.A.N. Delivery. “Every Tuesday, the truck shows up at 4:30 and people get their fresh veggies for the week.” There’s also free fruit in break rooms.

“She has actually changed the way we view HR here at Finish Line,” said Glenn Lyon, Finish Line chairman and CEO. “Our executive team relies on her and her team to help develop strategies and initiatives that equip our associates with ‘premium’ resources both professionally and personally.”•

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. I am not by any means judging whether this is a good or bad project. It's pretty simple, the developers are not showing a hardship or need for this economic incentive. It is a vacant field, the easiest for development, and the developer already has the money to invest $26 million for construction. If they can afford that, they can afford to pay property taxes just like the rest of the residents do. As well, an average of $15/hour is an absolute joke in terms of economic development. Get in high paying jobs and maybe there's a different story. But that's the problem with this ask, it is speculative and users are just not known.

  2. Shouldn't this be a museum

  3. I don't have a problem with higher taxes, since it is obvious that our city is not adequately funded. And Ballard doesn't want to admit it, but he has increased taxes indirectly by 1) selling assets and spending the money, 2) letting now private entities increase user fees which were previously capped, 3) by spending reserves, and 4) by heavy dependence on TIFs. At the end, these are all indirect tax increases since someone will eventually have to pay for them. It's mathematics. You put property tax caps ("tax cut"), but you don't cut expenditures (justifiably so), so you increase taxes indirectly.

  4. Marijuana is the safest natural drug grown. Addiction is never physical. Marijuana health benefits are far more reaching then synthesized drugs. Abbott, Lilly, and the thousands of others create poisons and label them as medication. There is no current manufactured drug on the market that does not pose immediate and long term threat to the human anatomy. Certainly the potency of marijuana has increased by hybrids and growing techniques. However, Alcohol has been proven to destroy more families, relationships, cause more deaths and injuries in addition to the damage done to the body. Many confrontations such as domestic violence and other crimes can be attributed to alcohol. The criminal activities and injustices that surround marijuana exists because it is illegal in much of the world. If legalized throughout the world you would see a dramatic decrease in such activities and a savings to many countries for legal prosecutions, incarceration etc in regards to marijuana. It indeed can create wealth for the government by collecting taxes, creating jobs, etc.... I personally do not partake. I do hope it is legalized throughout the world.

  5. Build the resevoir. If built this will provide jobs and a reason to visit Anderson. The city needs to do something to differentiate itself from other cities in the area. Kudos to people with vision that are backing this project.

ADVERTISEMENT