IBJNews

Allison to sponsor Sarah Fisher Racing

Back to TopCommentsE-mailPrintBookmark and Share
On The Beat Industry News In Brief

Sarah Fisher Racing recently signed a deal making Speedway-based Allison Transmission an associate sponsor for the team’s entry in the 100th anniversary of the Indianapolis 500 in May.

Financial terms of the deal were not disclosed. Allison Transmission’s sponsorship will include the placement of its logo in six locations on the No. 67 car.

“Sponsoring Sarah Fisher’s No. 67 car and driver Ed Carpenter makes good sense for Allison Transmission,” said Lou Gilbert, Allison Transmission’s Director of North American Marketing. “Allison Transmission and SFR are neighbors in Speedway … and Carpenter is a well-known Hoosier open-wheel driver.”

Sarah Fisher announced her retirement as a driver in November 2010 but continues as majority owner of the team. Carpenter, 29, was named the team’s driver late last year.

Allison officials were attracted to the SFR sponsorship deal due to the company’s deep roots in open-wheel racing at Indianapolis, Gilbert said.

Jim Allison was one of the four founders of the Indianapolis Motor Speedway over 100 years ago and founder of what has become Allison Transmission Inc. Much like Fisher, Allison was a team owner and his team competed in many IMS races and won the 1919 Indianapolis 500.

The 2011 IndyCar Series season opener is March 27 in St. Petersburg, Fla.

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. If I were a developer I would be looking at the Fountain Square and Fletcher Place neighborhoods instead of Broad Ripple. I would avoid the dysfunctional BRVA with all of their headaches. It's like deciding between a Blackberry or an iPhone 5s smartphone. BR is greatly in need of updates. It has become stale and outdated. Whereas Fountain Square, Fletcher Place and Mass Ave have become the "new" Broad Ripples. Every time I see people on the strip in BR on the weekend I want to ask them, "How is it you are not familiar with Fountain Square or Mass Ave? You have choices and you choose BR?" Long vacant storefronts like the old Scholar's Inn Bake House and ZA, both on prominent corners, hurt the village's image. Many business on the strip could use updated facades. Cigarette butt covered sidewalks and graffiti covered walls don't help either. The whole strip just looks like it needs to be power washed. I know there is more to the BRV than the 700-1100 blocks of Broad Ripple Ave, but that is what people see when they think of BR. It will always be a nice place live, but is quickly becoming a not-so-nice place to visit.

  2. I sure hope so and would gladly join a law suit against them. They flat out rob people and their little punk scam artist telephone losers actually enjoy it. I would love to run into one of them some day!!

  3. Biggest scam ever!! Took 307 out of my bank ac count. Never received a single call! They prey on new small business and flat out rob them! Do not sign up with these thieves. I filed a complaint with the ftc. I suggest doing the same ic they robbed you too.

  4. Woohoo! We're #200!!! Absolutely disgusting. Bring on the congestion. Indianapolis NEEDS it.

  5. So Westfield invested about $30M in developing Grand Park and attendance to date is good enough that local hotel can't meet the demand. Carmel invested $180M in the Palladium - which generates zero hotel demand for its casino acts. Which Mayor made the better decision?

ADVERTISEMENT