IBJNews

Allstate ends Brickyard 400 sponsorship

Back to TopCommentsE-mailPrintBookmark and Share

Allstate Corp. is ending its five-year run as the lead sponsor of the Allstate 400 at the Brickyard NASCAR race in Indianapolis, company officials announced today.

The announcement comes one day after this year’s race at Indianapolis Motor Speedway suffered a 20-percent attendance drop from last year’s event.

Allstate spokesman Raleigh Floyd told the Associated Press that the company's decision to end its sponsorship was not motivated by the speedway's performance. Instead, he said it arose from the insurer's desire to expand its Olympics and college football sponsorships, which includes the Sugar Bowl.

"That property performed well, extremely well in fact. Race fans are the most loyal fans in sports, probably," Floyd said. "It just so happens that some of our other sponsorships perform a little better."

Even though attendance for yesterday’s race fell to 180,000, IMS officials said they were pleased with the turnout. Sports business experts said since many of the tickets were discounted and revenue from the event was likely off 30 percent or more.

The attendance decline, sports marketers said, is related to three things: a swooning economy, waning interest in NASCAR and the tire problems that plagued last year’s race.

“It will hurt us from a revenue standpoint when it comes to the bottom line, but the long-term future of this event is secure,” IMS spokesman Ron Green this afternoon

Speedway officials said they were told by Allstate officials that the change was due primarily to the economy and the Northbrook, Ill.-based insurance company’s shifting objectives.

“Certainly the Indianapolis Motor Speedway is disappointed, but we’re understanding in light of the economy,” Green said.

Green added that IMS officials would not necessarily pursue a replacement title sponsor for the race, which was known as the Brickyard 400 before Allstate stepped in as sponsor. The parties have not disclosed how much Allstate paid as part of the sponsorship.

“Remember, we didn’t actively pursue Allstate,” Green said. “It just turned out that we had similar goals and objectives and were a good fit. The relationship proved to be very good for both of us.

“We’re not turning around and aggressively looking for a replacement.”

Green said the event was “very solid for 11 years before Allstate came aboard.”

For more on this story, see IBJ sports blog, The Score.

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. In reality, Lilly is maintaining profit by cutting costs such as Indiana/US citizen IT workers by a significant amount with their Tata Indian consulting connection, increasing Indian H1B's at Lillys Indiana locations significantly and offshoring to India high paying Indiana jobs to cut costs and increase profit at the expense of U.S. workers.

  2. I think perhaps there is legal precedence here in that the laws were intended for family farms, not pig processing plants on a huge scale. There has to be a way to squash this judges judgment and overrule her dumb judgement. Perhaps she should be required to live in one of those neighbors houses for a month next to the farm to see how she likes it. She is there to protect the people, not the corporations.

  3. http://www.omafra.gov.on.ca/english/engineer/facts/03-111.htm Corporate farms are not farms, they are indeed factories on a huge scale. The amount of waste and unhealthy smells are environmentally unsafe. If they want to do this, they should be forced to buy a boundary around their farm at a premium price to the homeowners and landowners that have to eat, sleep, and live in a cesspool of pig smells. Imagine living in a house that smells like a restroom all the time. Does the state really believe they should take the side of these corporate farms and not protect Indiana citizens. Perhaps justifiable they should force all the management of the farms to live on the farm itself and not live probably far away from there. Would be interesting to investigate the housing locations of those working at and managing the corporate farms.

  4. downtown in the same area as O'malia's. 350 E New York. Not sure that another one could survive. I agree a Target is needed d'town. Downtown Philly even had a 3 story Kmart for its downtown residents.

  5. Indy-area residents... most of you have no idea how AMAZING Aurelio's is. South of Chicago was a cool pizza place... but it pales in comparison to the heavenly thin crust Aurelio's pizza. Their deep dish is pretty good too. My waistline is expanding just thinking about this!

ADVERTISEMENT