Angie's List to affix name to Grand Prix as sponsor

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Angie’s List has cut a deal to become the title sponsor of the Grand Prix of Indianapolis through 2016, and plans to help pack the stands with 5,000 of its own spectators.

The Indianapolis-based online consumer-review service announced the sponsorship on Tuesday, which will begin with the May 9 race next year at the Indianapolis Motor Speedway. The race, run on the 2.4-mile road track inside and including the Indy 500 oval, will be televised on ABC.

The Grand Prix debuted on May 3 this year as a kickoff event for month of May festivities at the track. Attendance was estimated between 25,000 and 40,000—respectable for a new event and close to organizer expectations, but not close to the hundreds of thousands who attend the Indy 500.

As part of the sponsorship, Angie’s List says it plans to host 5,000 of its “very best” service providers at the race as a reward for “playing an integral part in the company’s plan to revolutionize local customer service."

“Angie’s List has long sponsored race cars in the Indianapolis 500, but getting involved with the Grand Prix brings a new kind of excitement,” said Angie’s List Chief Marketing Officer Angie Hicks-Bowman. “This is a world-class race, and we’ll bring in world-class service companies, not just to reward them, but to work hand-in-hand to change the way local service is delivered.”

Users of Angie’s List describe and rate their experiences with hundreds of varieties of service providers, such as plumbers, painters, mechanics and doctors. The company now is offering to work more closely with service providers, acting as an intermediary to schedule customers' work.

Angie’s List spokeswoman Cheryl Reed declined to reveal the monetary value of the Grand Prix sponsorship.


  • Squaw
    Where is the refusal to discuss the value of the sponsorship? What does it matter except to try to come up with something negative? The end result of refusing to change and adapt will be to slowly die like Shriners, Kiwanis, Rotary, and various other civic clubs. They wanted things to stay the way they always were and are dying. On the other hand, IMS is adapting. IndyCar is looking for ways to increase exposure, interest, engage fans and hook more people on racing. Compressing May and bookending it with the Grand Prix and the Indy 500 focuses the energy. You are delusional or refuse to accept reality, if you won't recognize that this past May generated a lot of energy and enthusiasm. What is wrong with multiple races? If you have an asset, you are wasting it by sitting it idle. The vintage car event is pulling new people into IMS.
  • Refusal to discuss what deal is worth
    Why do you think that is duhfender? Is Angie's List ponying up the $1.5 Million like Crown Royal for the "Crown Royal Presents the Curtiss Shaver 400 sponsored by Big Machine Records"? HUH? And us, being sharp business people would like to know how does this great locally based national firms sponsorship stack up against the great might of the slaughtered and hacked up former Month of May at Indy. How much longer before you defenders will have to endure the next tradition sacrifice by the selling of the naming rights to the INDY 500, all for the Hulman Racing ca$h coffers? will you protest? Probably not. Indy and IMS is just another track hosting dozens of races, and continues to diminish it's worth in the world of motorsports. Dummys....
  • Classy
    So, to summarize, IMS made a deal with a national company based locally to sponsor an event that did not even exist a year ago. But according to the same handful of obsessed Internet squatters who routinely spout nonsense, hypocrisy and mangled, barely literate English on this site there is nothing good about the deal. LOL. There is the 'Angie's List attached its name for free to a taxpayer-funded venture' line. Or the one about Angie's List getting the sponsorship in return for free tickets. Using a slightly different tactic the squatters have extended their blind attack tactics not just to IMS but to the sponsor itself. According to the comment section experts here Angie's List is insolvent and seconds away from oblivion. I am gratified we can read good news in digital media. The downside is the foul smelling pollution that clogs the plumbing of this and most other digital outlets.
  • Pfft
    [quote] Angie’s List spokeswoman Cheryl Reed declined to reveal the monetary value of the Grand Prix sponsorship. [/quote] -------- Buying 5k discounted tickets gets you the sponsorship deal at the nobody cares gp of indi. Nobody else wants em. :lol:
  • momentum
    Let the trolls from the shallow gene pool continue to complain about anything and everything. The IndyCar momentum is moving in the right direction and the shallow puddle will soon be dry. This was a great May in Indianapolis. The Grand Prix was a success that started the build up to a super race. The electricity of race day was palpable. Angie's List as a sponsor is a positive. They will add marketing and bringing in 5,000 service providers will expose a lot of new people to IndyCar. ABC is on board for Indy and Belle Isle. I suspect that a lot of people throwing darts at Angie's List financials haven't looked at the financial statements or know how to interpret a financial statement. Now it's time to sit back and wait for the trolls to respond with childish rants, clown cars, bumpers, and the wit of a teenage girl
  • This is a positive event
    I would expect the IBJ readers that take the time to add a blog comment to be a little smarter that what we are seeing so far today. This is a positive move for IMS and Angie's List. The company is presently losing money, but growing in market share every day. You have to spend money to make money. IMS is not the tax free-loader portrayed earlier, that is just silly. IMS created a brand new event this year and had over 50,000 people attend from all over the Midwest. Ask the hotel owners or Visit Indy if the Indy Grand Prix was a success? Yes it was. All the negative people need to go blog on the CNN site and stop wasting all of our time.
  • can Angie afford this
    How can they afford this if they are not making profit on a consistent basis quarter to quarter. Must be a write off/PR thing. Great for advertising, expensive if taken off the bottom line, profitability of Angies List which is in ways no better than the Better Business Bureau.
  • How many weekend passes
    does Defendrciple get at the looney bin
  • Keep Up The Good Work, Internet Einsteins
    Only in the kneejerk, misinformed, chicken little world of IBJ blog comment section squatters is this newly announced sponsorship considered bad news. The meandering rarely fails to bring a laugh from the smart people though.
    • Chief will help
      Maybe Chief will co sponsor this event too;)
    • Oh no.....
      So a company that is bleeding red ink has the money to sponsor a race and bring in 5,000 clients? I see this blowing up in the face of IMS very soon.
    • New race name
      The Grand Prix of Indianapolis, presented by Angie's List, powered by the taxpayers of Indianapolis.

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