TrendyMinds and Barack Obama and Communications and Media & Marketing

Local small-biz owner invited to attend State of Union speech

January 26, 2010

The leader of an Indianapolis advertising and public relations firm will travel to Washington, D.C., Wednesday to attend President Obama’s State of the Union address later that evening.

Trevor Yager, president of TrendyMinds, is among 23 small-business owners nationwide invited by Obama to highlight the achievements of successful entrepreneurs.

Yager, who founded TrendyMinds in 1995, said his agency added 15 new clients last year, bringing its total to about 75. Revenue rose 200 percent, to $750,000, and the company doubled its office space to 2,000 square feet in the Douglass Pointe Lofts in Fall Creek Place.

“It’s a combination of several different things,” Yager said of the reasons for the growth. “We have an amazing staff, and we’ve got good clients who are growing as well.”

The company’s clients include the Indianapolis-based Honor Society of Nursing, Bloomington-based Author Solutions Inc. and Cincinnati Bell.

Yager also credited much of the firm’s success to the president’s “welcoming climate” for small business, although he failed to provide specific examples.

An initiative he supports that has proven to be among Obama’s most contentious is the push for universal health care. Yager, who provides health insurance and a retirement plan to his seven employees, questioned whether small-business owners should be operating if they can’t offer benefits.

TrendyMinds caught the attention of the White House after staff members solicited certain national organizations for small-business prospects. The National Gay & Lesbian Chamber of Commerce contacted Yager’s agency, which is a member of the Washington, D.C.-based organization.

Yager submitted a three-paragraph summary of the company for consideration, and the White House relayed its approval late Friday afternoon.

He suspects the firm’s philanthropy efforts likely helped his selection. In 2009, TrendyMinds donated $50,000, or 400 hours, of in-kind work to eight not-for-profits. This year, the company is shooting to triple that amount and contribute $150,000 of work to 12 not-for-profits.

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