Private Companies and Financial Results and Marketing and ExactTarget and E-mail and Manufacturing & Technology and Technology and Communications

ExactTarget reports record annual results

February 9, 2010

ExactTarget, an Indianapolis-based e-mail marketing firm, added a bevy of big-name clients, brought in record revenue and landed $145 million in venture capital in 2009, it announced Tuesday morning.

The private company, which has reported 36 consecutive quarters of growth, said revenue grew 32 percent in 2009, to more than $95 million. The company also signed contracts for more than $114 million in business during the year.
 
ExactTarget added corporate heavyweights Nike, Best Buy and Universal Music Group as new clients added, while deals with CareerBuilder, Hitachi Data Systerms, Delta Faucet Co. and Farmer’s Insurance were extended.

Overall, ExactTarget officials said they added 1,000 new clients in 2009.

“Despite the challenging global environment, ExactTarget posted industry-leading growth, secured one of the nation’s largest venture capital investments and attracted some of the world’s biggest brands who are driving unmatched return on investment through our platform,” Scott Dorsey, co-founder and CEO of ExactTarget, said in a statement. “We’ve fueled our growth by providing marketers a single platform to connect with customers and prospects across interactive channels.”

In 2009, ExactTarget opened its first international office in London, which now employs 25. ExactTarget also increased its staff by 200, bringing total employment to 550. Nearly 500 of those employees are based in Indiana.

The company landed $70 million in venture capital from Battery Ventures, Scale Venture Partners and Montagu Newhall, and another $75 million from Technology Crossover Ventures.

The company’s software provides organizations a single platform to connect with customers through e-mail, integrated text messaging, voice messaging, Internet landing pages and social media.

 

 

 



 

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