Since hiring former Salesforce executive Bryan Wade 16 months ago and securing $5 million in financing 12 months ago, local marketing-tech company Sigstr has been on a growth tear.
Read MoreThe “Grow with Google” tour will offer free workshops and one-on-one coaching for job seekers, students, teachers and entrepreneurs.
Read MoreVice President Mike Pence used a private email account to conduct public business as Indiana's governor, according to public records. The practice raises security questions, but doesn’t violate Indiana law.
The company said about a dozen customers complained about email delivery issues over the past two days, and the problem stemmed from a local data center.
Fathom Voice, which sells cloud-based phone systems, is close to completing a $4 million fundraising round as it opens a San Francisco office and adds a prominent state official to its executive team.
Out-of-town technology companies are putting down roots here and growing fast. They’re looking to tap into relatively fresh talent pools and to capitalize on what cities like Indianapolis don’t have—a high cost of doing business and intense employee poaching.
Sigstr sells software that manages corporate email signatures and the marketing campaigns beneath them. The firm hopes to capitalize on some of the billions of annual corporate email impressions.
The change led to an immediate drop in email open rates, from about 13 percent to 12.5 percent, according to MailChimp, an Atlanta-based email marketer, which analyzed 1.5 billion emails it sent around the time Gmail changed.
Cloud computing giant Salesforce.com paid $33.75 per share to acquire ExactTarget. The price was roughly 6.5 times ExactTarget’s projected revenue for 2013, analysts said.
At least three other companies pursued the Indianapolis digital marketer amid its courtship with San Francisco-based Salesforce.com, which led to a $2.5 billion buyout announced June 4.
In a company memo, ExactTarget CEO Scott Dorsey assures employees of their importance after announcing deal to sell the company for $2.5 billion.
ExactTarget Inc.’s strong position in digital marketing has made the Indianapolis company a tempting acquisition target for Salesforce.com and other tech-industry suitors, Wall Street analysts believe.
E-mail boasts so many traits that marketers need and want that it should be the No. 1 crush for all of them.
The publication Online Media Marketing & Advertising noted that Indianapolis is home to about 70 companies in the sector.
E-mail is merely one component of e-mail marketer ExactTarget’s explosive growth of late, which included last month’s announcement of 500 new jobs by 2015. ExactTarget’s software-as-a-service platform has expanded to include mobile devices, Facebook and Twitter.
A new Ball State University study says text messaging has far eclipsed e-mail and instant messaging as
college students'
favored way of staying in touch.
The Indianapolis-based e-mail marketing firm posted revenue of $29 million in the first three months of the year, a 37-percent
increase from the same period last year.
The more I deal with e-mail, the more I believe that, despite these extremely valuable benefits, e-mail is hurting our ability
to effectively grow our businesses.
Locally based e-mail marketing firm opens London office, adds big-name clients and secures $145 million in venture capital.
Local technology firm’s VideoHere system allows companies to embed videos in their marketing e-mails.
The amount raised since October is in addition to the $69.9 million it received in May from three venture
firms on the coasts, in what was the third-largest venture deal in the nation during the second quarter,
according to the National Venture Capital Association.
Cantaloupe.TV, known for
its video marketing expertise, has been working closely with locally based ExactTarget, the well-known e-mail marketing firm,
to give ExactTarget’s clients an easier way of embedding video into e-mails.
