NASCAR and Auto Racing and Sports Business

Local marketing firm inks deal with Jeff Gordon

February 15, 2010

Locally based Just Marketing International announced Monday morning that it has signed a deal to represent NASCAR driver Jeff Gordon.

JMI will help Gordon, a four-time Sprint Cup and three-time Daytona 500 champion, land endorsement deals, as well as help with contract negotiations, brand and marketing strategy, and exploring other commercial opportunities.

Financial terms of the deal were not released, but sports business experts said it was a multiyear, multimillion dollar deal.

 “With many new chapters in his career still to be written, Jeff Gordon has already established himself as one of NASCAR’s all-time greatest drivers,” said Zak Brown, founder and CEO of JMI, in a statement.  “As a businessman, he is mindful of the need to maximize his personal brand both now and in the future.”

Gordon is confident his switch to JMI will help him grow his business enterprise.

“Having previously enjoyed a productive management relationship with IMG, I’m now ready to explore new business opportunities in the current phase of my life and career,” Gordon said.  “I am impressed and excited by JMI and its extensive and growing global motorsports reach.  As I continue to grow and diversify my personal brand, I’m thrilled to have them represent those interests now and in the future.”

JMI operates six offices in four countries and manages over $300 million in annual motorsports investments. JMI’s clients include Apex-Brasil, Crown Royal, DIRECTV, Johnnie Walker, LG Electronics, SUBWAY Restaurants, UPS and Verizon Wireless, among others.
 

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