IndyCar Series and Auto Racing and Small Business and Sports Business

Gourmet popcorn maker launching IndyCar products

January 29, 2011

Indianapolis-based Just Pop In, a seller of gourmet popcorn, recently signed a multiyear deal to sponsor the IndyCar Series and its feeder series, the Indy Lights Series.

Financial terms of the deal were not released.

Besides having a presence at all the races nationally and supplying gourmet popcorn in VIP and paddock areas, Just Pop In also has created co-branded IndyCar products to be sold in-store and online.

Just Pop In recently launched two new products, Izod IndyCar Sweet & Speedy and Firestone Indy Lights Fast & Fiery products, in conjunction with the deal.

“Locally, IndyCar has an amazing and monumental history. To be a part of it in this capacity is such an honor and an explosive opportunity for us,” said Mandy Selke, co-owner of Just Pop In.

Founded in 2003 in Broad Ripple by Selke and her twin sister, Carly Swift, Just Pop In has become known for its innovative treats and creative packaging. The duo, who recently opened a store at the Indianapolis International Airport, said they are planning to release a whole line of IndyCar-related products in the coming months.

“We are excited about all of the possibilities in this partnership,” Swift said.

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