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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowNew York-based Phillips-Van Heusen Corp. will roll out its Izod/Indy race-inspired clothing collection in Macy’s stores nationwide
in April. The launch will be accompanied by a national advertising campaign as well as an Indianapolis 500 sweepstakes. Izod
is the official apparel of the Indy Racing League, Firestone Indy Lights and the Indianapolis Motor Speedway.
"The [IRL] is an ideal fit with the sport-spirited Izod brand lifestyle," said Allen Sirkin, president and chief operating
officer of PVH. Macy’s is providing a platform to highlight the partnership between Izod and the IRL, Sirkin said.
An Izod/Indy-themed 30-second spot will run during all nationally televised ABC and Versus IRL race broadcasts, as well as
in movie theaters nationwide. The media plan also includes print advertisements to appear in Sports Illustrated and ESPN The
Magazine, and high-profile billboards in New York City’s Times Square and in Toronto. The advertisements feature Izod-sponsored
2008 Watkins Glen winner and 2008 Indianapolis 500 Rookie of the Year Ryan Hunter-Reay.
Promotional activities for the Izod/Indy sportswear collection include a Web-based national sweepstakes to be hosted exclusively
on macys.com from April 4 to May 8. The grand prize is an all-inclusive package for four to the 2009 Indianapolis 500.
This year begins a "Centennial Era" at IMS, a three-year celebration marking the 100th anniversary of the Speedway in 2009
and of the Indianapolis 500 in 2011. Izod designers have taken 100 years of Speedway and Indy 500 artwork and designed vintage-look-and-feel
short-sleeve polo shirts and T-shirts.
Under its sponsorship agreement, PVH also provides apparel to IRL and IMS executives and crew—from pit officials and track
flagmen to on-air broadcast talent and track announcers.
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