IndyCar Series and Auto Racing and Sports Business

Ten sponsors are signed for IndyCar’s Baltimore race

April 23, 2011

Ten companies have recently signed to sponsor the IndyCar Series’ inaugural Baltimore Grand Prix on Sept. 4.

Philadelphia-based transportation fuels provider Sunoco will be the official fuel partner and the official pit lane sponsor.

Maryland-based insurance company Geico has signed a deal to be the official insurance company of the race.

Serving as the race’s official airline is Air Tran Airlines.

Other event partners include Transamerica/AEGON, Greenspring Energy, Enoch Office Products, Baltimore’s Marriott Hotel, Hilton Hotel, Sheraton Hotel, Harbor Court Hotel and Hyatt Hotel. 

The racetrack encompasses a two-mile temporary street circuit, traveling through the heart of downtown, past the scenic Inner Harbor, and racing around Camden Yards.

Financial terms were not disclosed, but motorsports business experts estimated the combined value at a mid-six-figure amount, including cash and in-kind services.

ADVERTISEMENT

Recent Articles by IBJ Staff

Comments powered by Disqus