Advertising and Horizon League and Marketing and Web Sites and College Sports and Communications and Media & Marketing and Sports Business

Horizon League scores five-year deal with IMG

July 16, 2011

The Horizon League recently announced it has signed a five-year deal making IMG College its exclusive multimedia partner.

Financial terms of the deal were not disclosed.

IMG College is a division of New York-based IMG Worldwide.

Under the terms of the agreement, IMG College will manage and market all rights associated with advertising and sponsorship inventory including title sponsorship, temporary venue signage, game programs, event promotions and hospitality at Horizon League championship events. IMG College also has the exclusive sales rights for public address announcements, the League’s website, advertising, radio and TV broadcasts.

The Horizon League, which is headquartered in Indianapolis, is an NCAA Division I conference composed of 10 schools, including Butler University.

Since its inception in 2007, IMG College has grown to represent the sponsorship or multimedia rights for more than 100 collegiate properties.

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