USA Football and Amateur Sports and Naming rights/sponsorships and Sports Business

USA Football, Rawlings sign two-year merchandise deal

September 17, 2011

USA Football on Sept. 13 signed a two-year deal with Rawlings, making the St. Louis-based sporting goods manufacturer a supplier for America’s national teams and USA Football’s youth football initiatives.

Indianapolis-based USA Football, the sport’s national governing body in the United States, is one of 62 national federations spanning six continents dedicated solely to football.

Financial terms of the deal were not disclosed.

Rawlings will outfit U.S. national teams and provide footballs for Team USA’s competitions and for the 2012 International Federation of American Football Under-19 World Championship. Rawlings also will be the official football of USA Football’s Player Academies, which are three-day, age-specific youth football development camps conducted nationally.

Rawlings also will produce USA Football-licensed uniform selections for youth leagues, which will be available through Rawlings dealers at usafootball.com in the coming weeks.

“USA Football is exactly the kind of organization we want to connect ourselves with as they develop players the right way through proper fundamentals and skill training,” said Mike Thompson, Rawlings senior vice president of marketing.

USA Football, an independent not-for-profit, is the official youth football development partner of the NFL and its 32 teams. USA Football manages U.S. national teams within the sport for international competition and awards $1 million annually in equipment grants to youth and high school football programs based on merit and need.

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