IndyCar Series and Auto Racing and Sports Business

IRL signs two new sponsors

June 22, 2009

The Indy Racing League and its primary feeder series, Firestone Indy Lights, recently finalized two multi-year sponsorship deals. Financial terms were not disclosed.

California-based DB Schenker is the official freight logistics sponsor of the IRL, and South Carolina-based Kymco USA is the official scooter and off-road utility vehicle of the IRL and Firestone Indy Lights.

DB Schenker is a logistics company with operations in about 2,000 locations and 130 countries.

The company will arrange transportation for the series' four Honda Accord safety cars at events across the United States and Canada in a specially designed and branded transporter.

The safety cars include the car that paces all IRL series events. The other safety cars are used for VIP and special guests at events.

DB Schenker also will assist in logistics for the series' annual visit to Japan and other potential international venues in the future.

Kymco USA, which specializes in fuel-efficient scooters, motorcycles and ATVs, has teamed up with the IRL and Firestone Indy Lights in a multi-year partnership. Throughout 2009, IRL personnel will use Kymco vehicles at race venues as well as at IRL headquarters.•

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