The city’s tourism industry generated an economic impact of nearly $3.6 billion in 2010, an increase of $120 million from the previous year, according to a study released Wednesday by the Indianapolis Convention & Visitors Association.
Visitors to the city also increased, from 18 million in 2009 to more than 20 million last year, the study says.
A breakdown of the $3.6 billion shows 63 percent of the amount was generated by leisure visitors and 37 percent by convention and business visitors.
Annapolis, Md.-based Vantage Strategy Inc. conducted the study, in partnership with D.K. Shifflet & Associates Ltd. in McLean, Va.