Indiana Fever players will wear a prominent Finish Line logo on the front of their uniforms as part of a major sponsorship deal with the Indianapolis-based athletic apparel retail chain, team officials announced Friday afternoon.
Financial terms of the multiyear agreement, which will start with 2013 season, were not disclosed.
As part of the "marquee partnership," the Finish Line brand will be integrated into Fever television broadcasts and video highlights, team advertising and signage at Bankers Life Fieldhouse.
“Reaching agreement with Finish Line is one of the landmark moments in our franchise history,” Kelly Krauskopf, chief operating officer and general manager of the Fever said in a prepared statement.
Indiana’s jersey sponsorship is the sixth of its kind in the 16-year-old, 12-team league, joining similar deals by the Phoenix Mercury, Los Angeles Sparks, Seattle Storm, New York Liberty and Washington Mystics.
The Fever are tied 1-1 in the best-of-five Women's National Basketball Association championship series with the Minnesota Lynx. The next two games will be played in Indianapolis, with Game 3 at 8 p.m. Friday and Game 4 at 8 p.m. Sunday.
Game 2 of the Finals on Wednesday was the most viewed and highest rated WNBA playoff game on ESPN since 1999. The game averaged 778,000 viewers with a peak of just over 1 million. Minneapolis delivered a 3.8 local rating and Indianapolis brought in a 2.4 rating.