Advertising and Agencies and PR and Communications

Local Publicis office awaiting merger fallout

August 17, 2013

One of the city’s top ad agencies is still waiting to see how a merger between French parent Publicis Groupe and New York-based Omnicom affects the local operation.

Publicis and Omnicom announced the merger late last month in what would become a global advertising/communications behemoth, with combined revenue of $23 billion.

Omnicom’s chief, John Wren, said the combined company, Publicis Omnicom Group, doesn’t have plans to pare the 130,000 combined work force worldwide, although anyone who’s been though a merger might be skeptical.

Publicis has about 55 employees locally, said Tom Hirschauer, president of Publicis Indianapolis.

Hirschauer said he’d like to talk about opportunities the merger could generate but isn’t authorized to speak as the deal is still being wrapped up.

Among the firm’s local clients over the years have been Simon Property Group Inc., TriHealth and Star Financial Bank.

The agency had billings in 2011 of $82.5 million, or about double that of local rival Borshoff. The two have alternated between No. 1 and No. 2 largest firms based on either most revenue or most employees.

ADVERTISEMENT

Recent Articles by IBJ Staff

Comments powered by Disqus