Forty years after starting an ad agency bearing his name, Tom Hirons is letting go of the steering wheel.
Under the proposal, sign owners could convert existing billboards to electronic ones, as long as twice that amount of signage space is removed from the city’s urban core.
Indianapolis-based video production firm Factory created the new Kentucky Lottery television ad starring Bob Newhart as Papa Elf, working alongside an ad agency with local offices.
Joseph David Advertising, founded in 2003, has seen its revenue nearly double each of the last two years.
The Indianapolis Motor Speedway’s decision to call off the local television blackout could have a big impact on WRTV, Emmis Communications and race-day advertisers.
One of Indianapolis’ biggest ad shops is serving up marketing strategies it cooked up as the agency of record for Steak n Shake with the release of a new book, “Nuggets, Nibbles, Morsels and Crumbs.”
There’s a fine line between standing out and risking offense, and this year the Super Bowl advertisers are going for the safety: movie and rock stars, anthemic songs and cute animals.
Pet Supplies Plus has hired Indianapolis-based ad agency Young & Laramore to help it take a bite out of competitors Petco and PetSmart.
Angie’s List Inc. is rejiggering its marketing strategy, a move that includes hiring a new branding agency to help get the home-services giant growing rapidly again.
Eight firms are bidding to be the media-buying and planning-services agency for the Hoosier Lottery. Though the Lottery's ad contract isn't as lucrative as it once was, the winner could score an annual six-figure payoff.
The Basement boasts a client list that includes K-Mart, Kentucky Fried Chicken, Procter & Gamble, NCAA and Simon Property Group Inc. The firm’s year-over-year revenue in 2014 has grown at better than 25 percent, hitting $2 million.
The loss of Julie Patterson and Julie Zoumbaris comes as Channel 8 prepares for life without its CBS affiliation and tries to make long-term deals with advertisers.
The Indianapolis-based retailer is going back to Zimmerman Advertising a year after parting ways with the firm and just two months after unveiling a “brand transformation.”
Veteran ad-agency man Charlie Hopper of Young & Laramore is starting to sound a little like comedian George Carlin. Did you ever notice how restaurants rely on tired ideas more than any other major advertiser? Hopper asks in his new book, “Selling Eating.”
Publicis Indianapolis, one of the top-billing agencies in the city, will lose about eight employees. President Tom Hirschauer will step down to become a consultant.