Auto Dealers and Retail and Real Estate & Retail

Tesla car dealership debuts at Fashion Mall

December 14, 2013

Tesla Motors has opened its first Indiana store—at the Fashion Mall at Keystone.

Like the electric car itself, the store is atypical of a dealership—with features such as a design center where customers configure and order their cars. The store also is equipped with interactive displays galore.

Tesla’s four-door sedan, the Model S, starts at $62,400, which will limit sales to the well-to-do. But Tesla owners will be much more exclusive than their neighbors driving plebian BMWs and Mercedes-Benz’s. The model S has won rave reviews for its performance and design. With a range of 265 miles on a single charge, Tesla has all but eliminated the range anxiety that has stunted sales of other electric cars lucky to go 80 to 100 miles on a charge.

Tesla is the brainchild of inventor and PayPal co-founder Elon Musk, whose first electric models were little more than tiny Lotus sports cars gutted of their conventional drive trains.

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