Tesla Motors has opened its first Indiana store—at the Fashion Mall at Keystone.
Like the electric car itself, the store is atypical of a dealership—with features such as a design center where customers configure and order their cars. The store also is equipped with interactive displays galore.
Tesla’s four-door sedan, the Model S, starts at $62,400, which will limit sales to the well-to-do. But Tesla owners will be much more exclusive than their neighbors driving plebian BMWs and Mercedes-Benz’s. The model S has won rave reviews for its performance and design. With a range of 265 miles on a single charge, Tesla has all but eliminated the range anxiety that has stunted sales of other electric cars lucky to go 80 to 100 miles on a charge.
Tesla is the brainchild of inventor and PayPal co-founder Elon Musk, whose first electric models were little more than tiny Lotus sports cars gutted of their conventional drive trains.