IBJNews

Super Bowl most-watched TV show ever

Back to TopCommentsE-mailPrintBookmark and Share

The Super Bowl was watched by more than 106 million people, surpassing the 1983 finale of "M*A*S*H" to become the most-watched program in television history.

The Nielsen Co. estimated Monday that 106.5 million people watched the New Orleans Saints upset the Indianapolis Colts. That beats the "M*A*S*H" finale, which had 105.97 million viewers in an era when there were fewer television sets.

Compelling story lines involving the city of New Orleans and its recovery from Hurricane Katrina and the quest for a second Super Bowl ring for Indianapolis quarterback Peyton Manning propelled the viewership.

The game also obliterated the previous record viewership for a Super Bowl—last year's game between Arizona and Pittsburgh in which 98.7 million people watched.

CBS Corp. said 46 percent of U.S. homes watched the game, a 10-percent increase from last year and the highest in 23 years.

The Saints’ 31-17 victory over the Colts had a 68 percent share, New York-based CBS said Monday in an e-mail, citing preliminary data. Last year's championship on NBC posted an initial rating of 42.1. Each rating point equals 1 percent of the 114.9 million U.S. television households.

Additional information, including total viewers, will be released later Monday. CBS, owner of the most watched U.S. network, sold more than $206 million in Super Bowl ads, exceeding the record reported by NBC last year, Sean McManus, who oversees CBS Sports, said in a Feb. 4 interview. The network sold out its commercial time six days before the broadcast.

- Bloomberg News contributed to this story.

 

 

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.

ADVERTISEMENT