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Super Bowl most-watched TV show ever

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The Super Bowl was watched by more than 106 million people, surpassing the 1983 finale of "M*A*S*H" to become the most-watched program in television history.

The Nielsen Co. estimated Monday that 106.5 million people watched the New Orleans Saints upset the Indianapolis Colts. That beats the "M*A*S*H" finale, which had 105.97 million viewers in an era when there were fewer television sets.

Compelling story lines involving the city of New Orleans and its recovery from Hurricane Katrina and the quest for a second Super Bowl ring for Indianapolis quarterback Peyton Manning propelled the viewership.

The game also obliterated the previous record viewership for a Super Bowl—last year's game between Arizona and Pittsburgh in which 98.7 million people watched.

CBS Corp. said 46 percent of U.S. homes watched the game, a 10-percent increase from last year and the highest in 23 years.

The Saints’ 31-17 victory over the Colts had a 68 percent share, New York-based CBS said Monday in an e-mail, citing preliminary data. Last year's championship on NBC posted an initial rating of 42.1. Each rating point equals 1 percent of the 114.9 million U.S. television households.

Additional information, including total viewers, will be released later Monday. CBS, owner of the most watched U.S. network, sold more than $206 million in Super Bowl ads, exceeding the record reported by NBC last year, Sean McManus, who oversees CBS Sports, said in a Feb. 4 interview. The network sold out its commercial time six days before the broadcast.

- Bloomberg News contributed to this story.

 

 

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  1. So much for Eric Holder's conversation about race. If white people have got something to say, they get sued over it. Bottom line: white people have un-freer speech than others as a consequence of the misnamed "Civil rights laws."

  2. I agree, having seen three shows, that I was less than wowed. Disappointing!!

  3. Start drilling, start fracking, and start using our own energy. Other states have enriched their citizens and nearly elminated unemployment by using these resources that are on private land. If you are against the 'low prices' of discount stores, the best way to allow shoppers more choice is to empower them with better earnings. NOT through manipulated gov mandated min wage hikes, but better jobs and higher competitive pay. This would be direct result of using our own energy resources, yet Obama knows that Americans who arent dependent of gov welfare are much less likely to vote Dem, so he looks for ways to ensure America's decline and keep its citizens dependent of gov.

  4. Say It Loud, I'm Black and Ashamed: It's too bad that with certain "black" entertainment events, it seems violence and thuggery follows and the collateral damage that it leaves behinds continues to be a strain on the city in terms of people getting hurt, killed or becoming victims of crimes and/or stretching city resources. I remember shopping in the Meadows area years ago until violence and crime ended make most of the business pack you and leave as did with Lafayette Square and Washington Square. Over the past 10 to 12 years, I remember going to the Indiana Black Expo Soul Picnic in Washington Park. Violence, gang fights and homicides ended that. My great grandmother still bears the scares on her leg from when she was trampled by a group of thugs running from gun fire from a rival gang. With hundreds of police offices downtown still multiple shootings, people getting shot downtown during Black Expo. A number of people getting shots or murdered at black clubs around the city like Club Six on the west side, The Industry downtown, Jamal Tinsley's shot out in front of the Conrad, multiple fights and shootings at the skating rinks, shootings at Circle Center Mall and shooting and robberies and car jackings at Lafayette Mall. Shootings and gang violence and the State Fair. I can go on and on and on. Now Broad Ripple. (Shaking head side to side) Say It Loud, I'm Black and I'm Ashamed.

  5. Ballard Administration. Too funny. This is the least fiscally responsive administration I have ever seen. One thing this article failed to mention, is that the Hoosier State line delivers rail cars to the Amtrak Beech Grove maintenance facility for refurbishment. That's an economic development issue. And the jobs there are high-paying. That alone is worth the City's investment.

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