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Churchill Downs targets Indy market with Derby trips

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Louisville-based Churchill Downs thinks central Indiana is loaded with horse racing fans who would like to see the Kentucky Derby live.

In May, Churchill Downs will roll out its Derby Experiences travel package in the Indianapolis and Chicago markets—using luxury buses to shuttle horse racing fans to and from the race in Louisville, Ky., for the first time. The sale of those packages began this month, and Churchill Downs said early response has been good.
 
Derby Experiences is a joint venture between Churchill Downs and North Carolina-based sporting event travel company QuintEvents, which is also the NFL’s official provider for the NFL Experience packages to the Super Bowl, Pro Bowl, regular season London game and Draft, as well as the official provider for the NBA All-Star package.
 
Derby Experiences coach buses will depart from Indianapolis May 2 and return May 5. The departure location has not been set.

Customizable packages—which include a three-night hotel stay—range from $1,949 to $2,499 per person. The packages include tickets to all the weekend’s horse races including Saturday’s Kentucky Derby, access to a hospitality area at the track, a tour of behind-the-scenes training and staging areas, a gift bag and a fast-access badge to get in and out of the track quickly.

Hotels used for the package include the Hampton Inn, Seelbach Hilton and Galt House Hotel.

Tours of horse farms and area distilleries, as well as golf outings, can be added for an additional charge.

QuintEvents started hearing from Indianapolis-area corporate clients during the Super Bowl here in February about their interest in a “turnkey offering” to attend the Kentucky Derby, said company CEO Brian Learst.

“Since we just handled packages for the Super Bowl, we have a fresh client list there,” Learst said. “The early response to this has been really good.”

Learst said he isn’t sure how many packages will be sold, but added “we hope to fill up at least a bus or two.” Each bus, he said, holds about 50 people. The prime selling period for the packages will be January through March, Learst said.

“The Derby is an iconic event, but it can be kind of an intimidating event to attend and navigate if you’ve never been,” Learst said. “With this offering, everything is taken care of. That’s what we heard from people there at the Super Bowl. They’d like to go, if they could get on the bus, close their eyes, and not worry about anything.”

The 138th Run For the Roses in May set an attendance record, according to Churchill Downs officials, with more than 165,000 watching the race live.
 

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  • Awful Experience
    Bus ride to Derby was a good idea. Didn't mind the rain much until the bus left us in the pouring down rain. Recommend , the bus service figure out how to transport to and from Indy. *DONOT pay the high price to have this nightmare happen to you.
  • horse racing
    To expensive for me to even consider on a retirement budget. I would like to see bus trips to Churchill Downs occasionally for regular racing so I could go more often and not have to worry about the driving.

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  1. Uh, sorry Johnnie, but you are incorrect. Despite the assertions by yourself and various defenders and captains, sports attendance is NOT off significantly at most sporting events in the US. Variances in attendance has been in the range of single digits, both + & - for years now. MLB has had most of its best overall attendance nubers in the last decade, and that trend has been consistent for most major sporting events. The number one issue cited by most fans when asked about attendance is the overall cost of attending. The presence of HD and big screen televisions in home doesn't even register, as a factor for not attending an event. VALUE in the product is the key, and apparently is something lacking in the current ICS. What other explanation is there when with what is routinely touted as the "best" racing on the planet, fans are staying away in DROVES. A "close" title battle into the last event at Fontana, with the "cars and stars" of the ICS, and who showed up? MAYBE 8K. Sorry, but HD TV isn't to blame for that kind of fan apathy.

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