IBJNews

ExactTarget reports record annual results

Back to TopCommentsE-mailPrintBookmark and Share

ExactTarget, an Indianapolis-based e-mail marketing firm, added a bevy of big-name clients, brought in record revenue and landed $145 million in venture capital in 2009, it announced Tuesday morning.

The private company, which has reported 36 consecutive quarters of growth, said revenue grew 32 percent in 2009, to more than $95 million. The company also signed contracts for more than $114 million in business during the year.
 
ExactTarget added corporate heavyweights Nike, Best Buy and Universal Music Group as new clients added, while deals with CareerBuilder, Hitachi Data Systerms, Delta Faucet Co. and Farmer’s Insurance were extended.

Overall, ExactTarget officials said they added 1,000 new clients in 2009.

“Despite the challenging global environment, ExactTarget posted industry-leading growth, secured one of the nation’s largest venture capital investments and attracted some of the world’s biggest brands who are driving unmatched return on investment through our platform,” Scott Dorsey, co-founder and CEO of ExactTarget, said in a statement. “We’ve fueled our growth by providing marketers a single platform to connect with customers and prospects across interactive channels.”

In 2009, ExactTarget opened its first international office in London, which now employs 25. ExactTarget also increased its staff by 200, bringing total employment to 550. Nearly 500 of those employees are based in Indiana.

The company landed $70 million in venture capital from Battery Ventures, Scale Venture Partners and Montagu Newhall, and another $75 million from Technology Crossover Ventures.

The company’s software provides organizations a single platform to connect with customers through e-mail, integrated text messaging, voice messaging, Internet landing pages and social media.

 

 

 



 

ADVERTISEMENT

  • Don't shill for Exact Target
    I made a valid observation, Exact Target drone.
  • Sour Grapes
    Sounds like Hoosier Contrarian couldn't get a job at Exact Target. Stop the jealousy.
    • Profitability
      A classic story unfolds here, rapidly rising, privately held "star" shouts to the world how fast they are growing, but perhaps is lacking where profitability is concerned. This is the SOP of private companies who are trying to get bought.

    Post a comment to this story

    COMMENTS POLICY
    We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
     
    You are legally responsible for what you post and your anonymity is not guaranteed.
     
    Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
     
    No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
     
    We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
     

    Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

    Sponsored by
    ADVERTISEMENT

    facebook - twitter on Facebook & Twitter

    Follow on TwitterFollow IBJ on Facebook:
    Follow on TwitterFollow IBJ's Tweets on these topics:
     
    Subscribe to IBJ
    1. The deductible is entirely paid by the POWER account. No one ever has to contribute more than $25/month into the POWER account and it is often less. The only cost not paid out of the POWER account is the ER copay ($8-25) for non-emergent use of the ER. And under HIP 2.0, if a member calls the toll-free, 24 hour nurse line, and the nurse tells them to go to the ER, the copay is waived. It's also waived if the member is admitted to the hospital. Honestly, although it is certainly not "free" - I think Indiana has created a decent plan for the currently uninsured. Also consider that if a member obtains preventive care, she can lower her monthly contribution for the next year. Non-profits may pay up to 75% of the contribution on behalf of the member, and the member's employer may pay up to 50% of the contribution.

    2. I wonder if the governor could multi-task and talk to CMS about helping Indiana get our state based exchange going so Hoosiers don't lose subsidy if the court decision holds. One option I've seen is for states to contract with healthcare.gov. Or maybe Indiana isn't really interested in healthcare insurance coverage for Hoosiers.

    3. So, how much did either of YOU contribute? HGH Thank you Mr. Ozdemir for your investments in this city and your contribution to the arts.

    4. So heres brilliant planning for you...build a $30 M sports complex with tax dollars, yet send all the hotel tax revenue to Carmel and Fishers. Westfield will unlikely never see a payback but the hotel "centers" of Carmel and Fishers will get rich. Lousy strategy Andy Cook!

    5. AlanB, this is how it works...A corporate welfare queen makes a tiny contribution to the arts and gets tons of positive media from outlets like the IBJ. In turn, they are more easily to get their 10s of millions of dollars of corporate welfare (ironically from the same people who are against welfare for humans).

    ADVERTISEMENT