IBJNews

ExactTarget reports record annual results

Back to TopCommentsE-mailPrintBookmark and Share

ExactTarget, an Indianapolis-based e-mail marketing firm, added a bevy of big-name clients, brought in record revenue and landed $145 million in venture capital in 2009, it announced Tuesday morning.

The private company, which has reported 36 consecutive quarters of growth, said revenue grew 32 percent in 2009, to more than $95 million. The company also signed contracts for more than $114 million in business during the year.
 
ExactTarget added corporate heavyweights Nike, Best Buy and Universal Music Group as new clients added, while deals with CareerBuilder, Hitachi Data Systerms, Delta Faucet Co. and Farmer’s Insurance were extended.

Overall, ExactTarget officials said they added 1,000 new clients in 2009.

“Despite the challenging global environment, ExactTarget posted industry-leading growth, secured one of the nation’s largest venture capital investments and attracted some of the world’s biggest brands who are driving unmatched return on investment through our platform,” Scott Dorsey, co-founder and CEO of ExactTarget, said in a statement. “We’ve fueled our growth by providing marketers a single platform to connect with customers and prospects across interactive channels.”

In 2009, ExactTarget opened its first international office in London, which now employs 25. ExactTarget also increased its staff by 200, bringing total employment to 550. Nearly 500 of those employees are based in Indiana.

The company landed $70 million in venture capital from Battery Ventures, Scale Venture Partners and Montagu Newhall, and another $75 million from Technology Crossover Ventures.

The company’s software provides organizations a single platform to connect with customers through e-mail, integrated text messaging, voice messaging, Internet landing pages and social media.

 

 

 



 

ADVERTISEMENT

  • Don't shill for Exact Target
    I made a valid observation, Exact Target drone.
  • Sour Grapes
    Sounds like Hoosier Contrarian couldn't get a job at Exact Target. Stop the jealousy.
    • Profitability
      A classic story unfolds here, rapidly rising, privately held "star" shouts to the world how fast they are growing, but perhaps is lacking where profitability is concerned. This is the SOP of private companies who are trying to get bought.

    Post a comment to this story

    COMMENTS POLICY
    We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
     
    You are legally responsible for what you post and your anonymity is not guaranteed.
     
    Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
     
    No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
     
    We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
     

    Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

    Sponsored by
    ADVERTISEMENT

    facebook - twitter on Facebook & Twitter

    Follow on TwitterFollow IBJ on Facebook:
    Follow on TwitterFollow IBJ's Tweets on these topics:
     
    Subscribe to IBJ
    1. The east side does have potential...and I have always thought Washington Scare should become an outlet mall. Anyone remember how popular Eastgate was? Well, Indy has no outlet malls, we have to go to Edinburgh for the deep discounts and I don't understand why. Jim is right. We need a few good eastsiders interested in actually making some noise and trying to change the commerce, culture and stereotypes of the East side. Irvington is very progressive and making great strides, why can't the far east side ride on their coat tails to make some changes?

    2. Boston.com has an article from 2010 where they talk about how Interactions moved to Massachusetts in the year prior. http://www.boston.com/business/technology/innoeco/2010/07/interactions_banks_63_million.html The article includes a link back to that Inside Indiana Business press release I linked to earlier, snarkily noting, "Guess this 2006 plan to create 200-plus new jobs in Indiana didn't exactly work out."

    3. I live on the east side and I have read all your comments. a local paper just did an article on Washington square mall with just as many comments and concerns. I am not sure if they are still around, but there was an east side coalition with good intentions to do good things on the east side. And there is a facebook post that called my eastside indy with many old members of the eastside who voice concerns about the east side of the city. We need to come together and not just complain and moan, but come up with actual concrete solutions, because what Dal said is very very true- the eastside could be a goldmine in the right hands. But if anyone is going damn, and change things, it is us eastside residents

    4. Please go back re-read your economics text book and the fine print on the February 2014 CBO report. A minimum wage increase has never resulted in a net job loss...

    5. The GOP at the Statehouse is more interested in PR to keep their majority, than using it to get anything good actually done. The State continues its downward spiral.

    ADVERTISEMENT