ExactTarget's current and former CFOs depart firm

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Two more top executives at ExactTarget have left the company, a spokesman confirmed Tuesday morning.

Chief Financial Officer Steve Collins and Chief Administrative Officer Traci Dolan both stepped down earlier this year, spokesman Mitch Frazier said in an email. The moves came in the wake of ExactTarget's $2.5 billion acquisition by Salesforce.com in July.

Analysts speculated at the time of the deal that the company would likely cut or restructure certain jobs because the new parent company already had employees in those positions.

Dolan and Collins could not be immediately reached for comment.

Dolan remains on the board of directors for ExactTarget's charitable foundation and is “actively involved in advising early-stage technology companies,” Frazier said. Collins, meanwhile, plans “to pursue new CFO opportunities and to work with emerging technology companies.”

“Both Traci and Steve built incredible teams who continue to lead our growth,” Frazier added.

Dolan had spent a decade with the marketing-software developer, where she served as chief financial officer before Collins took over the post in 2011. In 2009, she spearheaded the acquisition of $140 million in venture capital.

Collins' total compensation from ExactTarget was $878,831 in 2012, the most recent year for which data is available, according to IBJ research.

Dolan and Collins were among six top executives who split a hefty payout of $92.5 million in stock-option gains from the Salesforce acquisition.

The departures follow another major executive-suite exit from ExactTarget in recent months. Chief Marketing Officer Tim Kopp stepped down in December.


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  1. I took Bruce's comments to highlight a glaring issue when it comes to a state's image, and therefore its overall branding. An example is Michigan vs. Indiana. Michigan has done an excellent job of following through on its branding strategy around "Pure Michigan", even down to the detail of the rest stops. Since a state's branding is often targeted to visitors, it makes sense that rest stops, being that point of first impression, should be significant. It is clear that Indiana doesn't care as much about the impression it gives visitors even though our branding as the Crossroads of America does place importance on travel. Bruce's point is quite logical and accurate.

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