ExactTarget parent cutting 200 jobs worldwide due to merger

Back to TopCommentsE-mailPrintBookmark and Share

Salesforce.com, the new parent of Indianapolis-based ExactTarget Inc., plans to lay off 200 employees worldwide in connection with its recent $2.5 billion buyout of the local digital marketing powerhouse, a spokesman confirmed Thursday.

ExactTarget spokesman Mitch Frazier said in an email to IBJ that the impact on Indianapolis would be “minimal.” But he did not provide specifics on how many local jobs would be affected or the types of positions.

About 1,000 of ExactTarget's 1,800 workers are in Indianapolis.

In a prepared statement on the cuts, Salesforce.com said, “Combining ExactTarget with our existing Marketing Cloud provides synergy, and we will be reducing our total headcount by approximately 200 people globally to reflect this opportunity.”

“We care deeply about our employees and we’re providing resources to position them for success in the next step of their careers—whether that’s a new position within salesforce.com or a new opportunity elsewhere," the release said.

Salesforce.com closed on its buyout of ExactTarget in July. The acquisition, Salesforce’s largest, is an effort by the San Francisco-based cloud computing giant to build its presence in the digital marketing arena.

Analysts previously told IBJ that Salesforce likely would want to keep ExactTarget’s technology- and marketing-oriented employees in place for their expertise. The most likely Indianapolis job cuts would be back-office positions.

The day after the buyout announcement in June, ExactTarget's CEO sent a memo to employees saying Salesforce would likely invest in Indianapolis, protecting local jobs.

Frazier noted in his email Thursday that the digital marketer has more than 100 job openings posted on its website.

Salesforce will report quarterly earnings after markets close Thursday. It will be the first time the company does so since the ExactTarget merger.


  • Little impact to ET
    There were less than 20 ET jobs cut, all in G&A. This happens in just about every acquisition. There are still a ton of job openings to be filled in the Indy offices.
  • Incentives are spread out
    EDGE incentives are spread out long-term for this specific reason. They're often paid out over 10 years for hires made within four years. If the number of employees decrease, then the incentives decrease or go away.
  • These appear to be Salesforce jobs, not Exact Target
    Doug, it appears that the majority of the job cuts will be in the Salesforce employee base. The article notes that there might be some 'back office' cuts with Exact Target, but they are still actively hiring in other areas of the company: "Frazier noted in his email Thursday that the digital marketer has more than 100 job openings posted on its website." /Jim
  • State Incentives
    I'd love to hear a response to Doug's comment. I'm curious as to how that works. Will that money be recouped and allocated to the next wave of "ExactTarget's" to continue to grow the Indianapolis tech community?
  • State Incentives
    Curious, weren't there some incentives and tax credits provided ExactTarget for making the additional hirings? Is the state going to recoup that investment since it won't be available in payroll taxes anymore?

    Post a comment to this story

    We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
    You are legally responsible for what you post and your anonymity is not guaranteed.
    Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
    No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
    We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

    Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

    Sponsored by

    facebook - twitter on Facebook & Twitter

    Follow on TwitterFollow IBJ on Facebook:
    Follow on TwitterFollow IBJ's Tweets on these topics:
    Subscribe to IBJ
    1. Of what value is selling alcoholic beverages to State Fair patrons when there are many families with children attending. Is this the message we want to give children attending and participating in the Fair, another venue with alooholic consumption onsite. Is this to promote beer and wine production in the state which are great for the breweries and wineries, but where does this end up 10-15 years from now, lots more drinkers for the alcoholic contents. If these drinks are so important, why not remove the alcohol content and the flavor and drink itself similar to soft drinks would be the novelty, not the alcoholic content and its affects on the drinker. There is no social or material benefit from drinking alcoholic beverages, mostly people want to get slightly or highly drunk.

    2. I did;nt know anyone in Indiana could count- WHY did they NOT SAY just HOW this would be enforced? Because it WON;T! NOW- with that said- BIG BROTHER is ALIVE in this Article-why take any comment if it won't appease YOU PEOPLE- that's NOT American- with EVERYTHING you indicated is NOT said-I can see WHY it say's o Comments- YOU are COMMIES- BIG BROTHER and most likely- voted for Obama!

    3. In Europe there are schools for hairdressing but you don't get a license afterwards but you are required to assist in turkey and Italy its 7 years in japan it's 10 years England 2 so these people who assist know how to do hair their not just anybody and if your an owner and you hire someone with no experience then ur an idiot I've known stylist from different countries with no license but they are professional clean and safe they have no license but they have experience a license doesn't mean anything look at all the bad hairdressers in the world that have fried peoples hair okay but they have a license doesn't make them a professional at their job I think they should get rid of it because stateboard robs stylist and owners and they fine you for the dumbest f***ing things oh ur license isn't displayed 100$ oh ur wearing open toe shoes fine, oh there's ONE HAIR IN UR BRUSH that's a fine it's like really? So I think they need to go or ease up on their regulations because their too strict

    4. Exciting times in Carmel.

    5. Twenty years ago when we moved to Indy I was a stay at home mom and knew not very many people.WIBC was my family and friends for the most part. It was informative, civil, and humerous with Dave the KING. Terri, Jeff, Stever, Big Joe, Matt, Pat and Crumie. I loved them all, and they seemed to love each other. I didn't mind Greg Garrison, but I was not a Rush fan. NOW I can't stand Chicks and all their giggly opinions. Tony Katz is to abrasive that early in the morning(or really any time). I will tune in on Saturday morning for the usual fun and priceless information from Pat and Crumie, mornings it will be 90.1