IBJNews

Giant Super Bowl ads set to adorn downtown buildings

Back to TopCommentsE-mailPrintBookmark and Share

Downtown building owners are set to cash in on the upcoming Super Bowl by selling space for massive temporary advertisements.

The first two temporary signs up for city approval would hang on the north and south façades of the 12-story Pan Am Plaza office building at 201 S. Capitol Ave.

Advertising giant CBS Outdoor has applied for permits for the 4,000-square-foot, 3-story-tall signs, which would advertise Frito Lay and Pepsi products, said Kate Johnson, a spokeswoman for the city's Department of Code Enforcement.

The office buildings surrounding Monument Circle are another likely target for Super Bowl advertisers. Sponsor billboards appeared on a couple of the buildings during the NFL Kickoff event in 2007, the season following the Colts' Super Bowl win.

The owners of more than a dozen buildings within a downtown "Clean Zone"—a designated area where the city is allowing temporary signage for NFL sponsors—have partnered with the local consulting firm Mattison Corp. to seek bidders for their space.

Among the buildings up for bid: the Majestic Building at the corner of Pennsylvania and Maryland streets; the Harness Factory Lofts at Pennsylvania and Georgia streets; and the home of Claddagh Irish Pub at 234 S. Meridian St.

Mattison launched an auction for the advertising spaces this week that is scheduled to run through Dec. 16. The deadline for building owners to add their structures to the list is Thursday.

Only official Super Bowl sponsors will be allowed to bid, and building owners can reject bids if the sponsor is a competitor of a building tenant. The ads would remain for a period of 10 days including game day, Feb. 5.

Mattison partner Chris Price predicted the sale could net the 17 or so building owners he represents a total of $1.5 million.

ADVERTISEMENT

  • Sad . . . and DISGUSTING
    Yeah. Yeah. I know. The signs will bring money to Indy, and so on. But I believe that the signs are unfortunate. I am sure I will find them commercially intrusive, even obscene. So when are we going to "sell" downtown Indy as "The NFL Center of the World--Sponsored by Frito Lay and Pepsi"? And, yes, we will need an advertising slogan to boot. How about "Come to Indy to tackle all your problems!" Geesh.

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. By the way, the right to work law is intended to prevent forced union membership, not as a way to keep workers in bondage as you make it sound, Italiano. If union leadership would spend all of their funding on the workers, who they are supposed to be representing, instead of trying to buy political favor and living lavish lifestyles as a result of the forced membership, this law would never had been necessary.

  2. Unions once served a noble purpose before greed and apathy took over. Now most unions are just as bad or even worse than the ills they sought to correct. I don't believe I have seen a positive comment posted by you. If you don't like the way things are done here, why do you live here? It would seem a more liberal environment like New York or California would suit you better?

  3. just to clear it up... Straight No Chaser is an a capella group that formed at IU. They've toured nationally typically doing a capella arangements of everything from Old Songbook Standards to current hits on the radio.

  4. This surprises you? Mayor Marine pulled the same crap whenhe levered the assets of the water co up by half a billion $$$ then he created his GRAFTER PROGRAM called REBUILDINDY. That program did not do anything for the Ratepayors Water Infrastructure Assets except encumber them and FORCE invitable higher water and sewer rates on Ratepayors to cover debt coverage on the dough he stole FROM THE PUBLIC TRUST. The guy is morally bankrupt to the average taxpayer and Ratepayor.

  5. There is no developer on the planet that isn't aware of what their subcontractors are doing (or not doing). They hire construction superintendents. They have architects and engineers on site to observe construction progress. If your subcontractor wasn't doing their job, you fire them and find someone who will. If people wonder why more condos aren't being built, developers like Kosene & Kosene are the reason. I am glad the residents were on the winning end after a long battle.

ADVERTISEMENT