IBJNews

Giant Super Bowl ads set to adorn downtown buildings

Back to TopCommentsE-mailPrintBookmark and Share

Downtown building owners are set to cash in on the upcoming Super Bowl by selling space for massive temporary advertisements.

The first two temporary signs up for city approval would hang on the north and south façades of the 12-story Pan Am Plaza office building at 201 S. Capitol Ave.

Advertising giant CBS Outdoor has applied for permits for the 4,000-square-foot, 3-story-tall signs, which would advertise Frito Lay and Pepsi products, said Kate Johnson, a spokeswoman for the city's Department of Code Enforcement.

The office buildings surrounding Monument Circle are another likely target for Super Bowl advertisers. Sponsor billboards appeared on a couple of the buildings during the NFL Kickoff event in 2007, the season following the Colts' Super Bowl win.

The owners of more than a dozen buildings within a downtown "Clean Zone"—a designated area where the city is allowing temporary signage for NFL sponsors—have partnered with the local consulting firm Mattison Corp. to seek bidders for their space.

Among the buildings up for bid: the Majestic Building at the corner of Pennsylvania and Maryland streets; the Harness Factory Lofts at Pennsylvania and Georgia streets; and the home of Claddagh Irish Pub at 234 S. Meridian St.

Mattison launched an auction for the advertising spaces this week that is scheduled to run through Dec. 16. The deadline for building owners to add their structures to the list is Thursday.

Only official Super Bowl sponsors will be allowed to bid, and building owners can reject bids if the sponsor is a competitor of a building tenant. The ads would remain for a period of 10 days including game day, Feb. 5.

Mattison partner Chris Price predicted the sale could net the 17 or so building owners he represents a total of $1.5 million.

ADVERTISEMENT

  • Sad . . . and DISGUSTING
    Yeah. Yeah. I know. The signs will bring money to Indy, and so on. But I believe that the signs are unfortunate. I am sure I will find them commercially intrusive, even obscene. So when are we going to "sell" downtown Indy as "The NFL Center of the World--Sponsored by Frito Lay and Pepsi"? And, yes, we will need an advertising slogan to boot. How about "Come to Indy to tackle all your problems!" Geesh.

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. I am also a "vet" of several Cirque shows and this one left me flat. It didn't have the amount of acrobatic stunts as the others that I have seen. I am still glad that I went to it and look forward to the next one but I put Varekai as my least favorite.

  2. Looking at the two companies - in spite of their relative size to one another -- Ricker's image is (by all accounts) pretty solid and reputable. Their locations are clean, employees are friendly and the products they offer are reasonably priced. By contrast, BP locations are all over the place and their reputation is poor, especially when you consider this is the same "company" whose disastrous oil spill and their response was nothing short of irresponsible should tell you a lot. The fact you also have people who are experienced in franchising saying their system/strategy is flawed is a good indication that another "spill" has occurred and it's the AM-PM/Ricker's customers/company that are having to deal with it.

  3. Daniel Lilly - Glad to hear about your points and miles. Enjoy Wisconsin and Illinois. You don't care one whit about financial discipline, which is why you will blast the "GOP". Classic liberalism.

  4. Isn't the real reason the terrain? The planners under-estimated the undulating terrain, sink holes, karst features, etc. This portion of the route was flawed from the beginning.

  5. You thought no Indy was bad, how's no fans working out for you? THe IRl No direct competition and still no fans. Hey George Family, spend another billion dollars, that will fix it.

ADVERTISEMENT