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Gourmet popcorn maker launching IndyCar products

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On The Beat Industry News In Brief

Indianapolis-based Just Pop In, a seller of gourmet popcorn, recently signed a multiyear deal to sponsor the IndyCar Series and its feeder series, the Indy Lights Series.

Financial terms of the deal were not released.

Besides having a presence at all the races nationally and supplying gourmet popcorn in VIP and paddock areas, Just Pop In also has created co-branded IndyCar products to be sold in-store and online.

Just Pop In recently launched two new products, Izod IndyCar Sweet & Speedy and Firestone Indy Lights Fast & Fiery products, in conjunction with the deal.

“Locally, IndyCar has an amazing and monumental history. To be a part of it in this capacity is such an honor and an explosive opportunity for us,” said Mandy Selke, co-owner of Just Pop In.

Founded in 2003 in Broad Ripple by Selke and her twin sister, Carly Swift, Just Pop In has become known for its innovative treats and creative packaging. The duo, who recently opened a store at the Indianapolis International Airport, said they are planning to release a whole line of IndyCar-related products in the coming months.

“We are excited about all of the possibilities in this partnership,” Swift said.

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  1. How much you wanna bet, that 70% of the jobs created there (after construction) are minimum wage? And Harvey is correct, the vast majority of residents in this project will drive to their jobs, and to think otherwise, is like Harvey says, a pipe dream. Someone working at a restaurant or retail store will not be able to afford living there. What ever happened to people who wanted to build buildings, paying for it themselves? Not a fan of these tax deals.

  2. Uh, no GeorgeP. The project is supposed to bring on 1,000 jobs and those people along with the people that will be living in the new residential will be driving to their jobs. The walkable stuff is a pipe dream. Besides, walkable is defined as having all daily necessities within 1/2 mile. That's not the case here. Never will be.

  3. Brad is on to something there. The merger of the Formula E and IndyCar Series would give IndyCar access to International markets and Formula E access the Indianapolis 500, not to mention some other events in the USA. Maybe after 2016 but before the new Dallara is rolled out for 2018. This give IndyCar two more seasons to run the DW12 and Formula E to get charged up, pun intended. Then shock the racing world, pun intended, but making the 101st Indianapolis 500 a stellar, groundbreaking event: The first all-electric Indy 500, and use that platform to promote the future of the sport.

  4. No, HarveyF, the exact opposite. Greater density and closeness to retail and everyday necessities reduces traffic. When one has to drive miles for necessities, all those cars are on the roads for many miles. When reasonable density is built, low rise in this case, in the middle of a thriving retail area, one has to drive far less, actually reducing the number of cars on the road.

  5. The Indy Star announced today the appointment of a new Beverage Reporter! So instead of insightful reports on Indy pro sports and Indiana college teams, you now get to read stories about the 432nd new brewery open or some obscure Hoosier winery winning a county fair blue ribbon. Yep, that's the coverage we Star readers crave. Not.

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