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Indy airport helping city make strong first impressions

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The Indianapolis International Airport Authority and Indianapolis Super Bowl Host Committee know first impressions matter.

So they've hung Super Bowl-themed welcome signage at the city's 4-year-old airport terminal, deployed an army of Host Committee and Airport Ambassador volunteers to offer a personal greeting to arriving Super Bowl visitors, added new seating and additional wireless Internet capacity, and leased space for a massive temporary Lids Locker Room store offering NFL-licensed gear.

Indianapolis International Airport - Super Bowl XLVI(IBJ Photo/ Cory Schouten)

So far, so good.

ESPN's Colin Cowherd raved about the airport on his morning radio show, calling it the best he's seen.

And Fox Sports contributor Peter Schrager noted on Twitter, "The way every NFL writer is gushing about Indianapolis you'd think they were giving out free massages at the airport."

Not quite, but close.

"The airport is visitors' first and last impression of this city, and it's having the impact we'd hope it would have," said Chris Gahl, spokesman for the Indianapolis Convention & Visitors Association. "Visitors are first impressed by the reduced taxi times from the runway to the terminal. Then they're telling us they are wowed by the convenient layout of the terminal, the architecture and the art exhibits."

Local restaurants at the airport including Harry & Izzy's and Shapiro's are making a particularly strong impression, he said.

And it's not just the $1 billion terminal that's scoring points.

The Airport Authority has brought on extra staff members and volunteers to welcome an estimated additional air-traffic load of 40,000 people, including those on 75 extra commercial flights and at least 60 charter flights. About 700 additional private planes are expected at local airports this week.

Airline staffers are making special welcome announcements upon landing in Indianapolis. Banners greet arriving passengers, with, "Welcome to Indianapolis" and "Super Bowl has arrived." Official Super Bowl beer sponsor Bud Light offers its own welcome on a massive banner hanging above the elevators to baggage claim.

"We wanted to really make the airport our welcome mat, and all the things happening out there really sets the tone for what's going on downtown," Gahl said.

The plaza between concourses is full of temporary kiosks and the massive Lids Locker Room store that's three times the size of the homegrown chain's traditional mall shops.

Another feather in the city's cap: The years-long reconstruction of the interstates 465 and 70 interchange is finally complete, giving visitors a smooth ride into downtown and an impressive view of a skyline bookended by JW Marriott and Lucas Oil Stadium.

Along the way, a billboard next to a giant checkered flag welcomes fans to the "Epicenter of Awesome".

"The visitor feedback has been tremendous so far," said John Dedman of the Super Bowl Host Committee. "People have given us a lot of overwhelmingly positive comments about the airport, city, hotels and other amenities."

But the busiest time for the airport won't arrive until after the clock runs out on Super Bowl XLVI late Sunday night. Passengers tend to trickle in upon arrival for the Super Bowl, but they leave all at once.

The Airport Authority is encouraging passengers to arrive three hours early and are opening counters at 3 a.m. the morning after the Super Bowl to accommodate early-departing crowds. The Transportation Security Administration is bringing in extra staff to open two extra screening lanes at each concourse.

And good news for fans of whichever team wins the big game: Licensed gear featuring the winning team will arrive in time for departing fans to spend a few final dollars in the Circle City.

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  • WOW !!
    From the Airport to Downtown, Indy looks GREAT. The folks that live here should be Proud!!
  • Welcome To Indy
    JC,

    Your right.

    It would be better if they gave everyone a beer when they arrived!
  • The Bud Light banner, really?
    I can't believe the Bud Light banner ... and ADVERTISEMENT ... gets mention as something positive in terms of creating a welcoming atmosphere at the airport.

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  1. So much for Eric Holder's conversation about race. If white people have got something to say, they get sued over it. Bottom line: white people have un-freer speech than others as a consequence of the misnamed "Civil rights laws."

  2. I agree, having seen three shows, that I was less than wowed. Disappointing!!

  3. Start drilling, start fracking, and start using our own energy. Other states have enriched their citizens and nearly elminated unemployment by using these resources that are on private land. If you are against the 'low prices' of discount stores, the best way to allow shoppers more choice is to empower them with better earnings. NOT through manipulated gov mandated min wage hikes, but better jobs and higher competitive pay. This would be direct result of using our own energy resources, yet Obama knows that Americans who arent dependent of gov welfare are much less likely to vote Dem, so he looks for ways to ensure America's decline and keep its citizens dependent of gov.

  4. Say It Loud, I'm Black and Ashamed: It's too bad that with certain "black" entertainment events, it seems violence and thuggery follows and the collateral damage that it leaves behinds continues to be a strain on the city in terms of people getting hurt, killed or becoming victims of crimes and/or stretching city resources. I remember shopping in the Meadows area years ago until violence and crime ended make most of the business pack you and leave as did with Lafayette Square and Washington Square. Over the past 10 to 12 years, I remember going to the Indiana Black Expo Soul Picnic in Washington Park. Violence, gang fights and homicides ended that. My great grandmother still bears the scares on her leg from when she was trampled by a group of thugs running from gun fire from a rival gang. With hundreds of police offices downtown still multiple shootings, people getting shot downtown during Black Expo. A number of people getting shots or murdered at black clubs around the city like Club Six on the west side, The Industry downtown, Jamal Tinsley's shot out in front of the Conrad, multiple fights and shootings at the skating rinks, shootings at Circle Center Mall and shooting and robberies and car jackings at Lafayette Mall. Shootings and gang violence and the State Fair. I can go on and on and on. Now Broad Ripple. (Shaking head side to side) Say It Loud, I'm Black and I'm Ashamed.

  5. Ballard Administration. Too funny. This is the least fiscally responsive administration I have ever seen. One thing this article failed to mention, is that the Hoosier State line delivers rail cars to the Amtrak Beech Grove maintenance facility for refurbishment. That's an economic development issue. And the jobs there are high-paying. That alone is worth the City's investment.

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