IBJNews

INSIDE DISH: Tulip Noir owner learns as she goes

Back to TopCommentsE-mailPrintBookmark and Share
Inside Dish

Welcome back to IBJ’s video feature “Inside Dish: The Business of Running Restaurants.”

Our subject this week is Tulip Noir, a north-side breakfast and lunch cafe opened in late 2008 by novice restaurateur Dina M. Romay-Sipe. Frustrated and unhappy in her career as an interior designer, Romay-Sipe, 48, took a three-month break to reevaluate her goals and began hatching her plan for the eatery.

"I started driving around and looking for spaces," she said. "I had put a menu together. I was baking. I was making all kinds of things, dropping them off to my neighbors."

Romay-Sipe knew what she was getting herself into. She grew up in a restaurant family; her mother was a chef and her father ran the front of the house for a steak-and-seafod restaurant in Toledo, Ohio. Her love of cooking stems from her childhood years helping her mother in the kitchen. But the restaurant industry also left an indelible stain on her youth.

"It's a tough life," she said. "It's extremely tough on family. It broke up our family. My mother would work all the time. ... I don't remember life with my father. He never had time."

Determined to keep her current home life healthy—and not just via the natural and organic offerings that dominate her menu—Romay-Sipe limited Tulip Noir to breakfast and lunch so she could be available to her family for the rest of the day. (She and her husband, architect Jeff S. Sipe, have three children: twin boys, 19; and a 15-year-old daughter.)

Although she grew up with parents in the industry, she had a lot to learn about the restaurant business as she developed Tulip Noir and opened its doors. In the video below, Romay-Sipe details the intensive research she did in advance of opening; what she learned from mentors; and the missteps that she regrets.


 

x
x
x
Tulip Noir
x
1224 W. 86th St.
x
(317) 848-5252
x
x
www.tulipnoircafe.com
x
x
x
Concept: Breakfast and lunch cafe focusing on organic and natural products.
x
Founded: Nov. 4, 2008
x
Majority owner: Dina M. Romay-Sipe
x
Head chef: Kim Cruz
x
Start-up costs: $180,000
x
2009 sales: $300,000
x
Seating: 48
x
Goals: Continuing to find inexpensive and creative ways to market the restaurant; possibly offering cooking classes and beginning an outreach program to area schools focusing on nutrition.
x
Good to know: Tulip Noir does not offer dinner, principally because Romay-Sipe insists on being home with her family for dinner. She and her husband, Jeff S. Sipe, have three children: twin boys, 19; and a 15-year-old daughter. Sipe works out of an office at the restaurant and keeps the books for the eatery.
x
x
x
ADVERTISEMENT

  • Tulip Noir Is A Real Treat
    My fiance and I have been visiting Tulip Noir on weekends for quite some time now. We always sit at the counter so we can chat with Dina and the staff. We highly recommend Dina's famous scones and the French toast (both types). They are absolutely fabulous! The food is consistently delicious, and the staff is courteous and knowledgeable. The atmosphere is warm and friendly, and the decor is modern and fun. We have referred many people to Tulip Noir and will continue to do so as long as Dina is at the helm. We wish her all the success in the world!
  • Tulip Noir
    I just wanted to congratulate Dina on an outstanding new restaurant. I currently reside in the far northeast corner of Fishers. A girlfriend of mine lives on the far west side of Indy. We love meeting there. The staff is outstanding and her twin sons are absolutely marvelous. They are extremely knowledgeable and so willing to make everything perfect. We love going there. Thank you. It is a special place to come and enjoy great fresh foods and new dishes and outstanding baked goods. My favorite thing is trying the new pressed coffees and teas. I also love the decor.
  • A MUST
    We love Tulip Noir, were just there this weekend. Most amazing food - love the expanded menu, great atmosphere, and wonderful service. It's a great place to take new clients or contacts for brunch as an alternate to the busy lunch hour. We wish Dina much success!!!

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. I am a Lyft driver who is a licensed CDL professional driver. ALL Lyft drivers take pride in providing quality service to the Indianapolis and surrounding areas, and we take the safety of our passengers and the public seriously.(passengers are required to put seat belts on when they get in our cars) We do go through background checks, driving records are checked as are the personal cars we drive, (these are OUR private cars we use) Unlike taxi cabs and their drivers Lyft (and yes Uber) provide passengers with a clean car inside and out, a friendly and courteous driver, and who is dressed appropriately and is groomed appropriately. I go so far as to offer mints, candy and/or small bottle of water to the my customers. It's a mutual respect between driver and passenger. With Best Regards

  2. to be the big fish in the little pond of IRL midwest racin' when yer up against Racin' Gardner

  3. In the first sentance "As a resident of one of these new Carmel Apartments the issue the local governments need to discuss are build quality & price." need a way to edit

  4. As a resident of one of these new Carmel Apartments the issue the local governments need to discuss is build quality & price. First none of these places is worth $1100 for a one bedroom. Downtown Carmel or Keystone at the Crossing in Indy. It doesn't matter. All require you to get in your car to get just about anywhere you need to go. I'm in one of the Carmel apartments now where after just 2.5 short years one of the kitchen cabinet doors is crooked and lawn and property maintenance seems to be lacking my old Indianapolis apartment which cost $300 less. This is one of the new star apartments. As they keep building throughout the area "deals" will start popping up creating shoppers. If your property is falling apart after year 3 what will it look like after year 5 or 10??? Why would one stay here if they could move to a new Broad Ripple in 2 to 3 years or another part of the Far Northside?? The complexes aren't going to let the "poor" move in without local permission so that's not that problem, but it the occupancy rate drops suddenly because the "Young" people moved back to Indy then look out.

  5. Why are you so concerned about Ace hardware? I don't understand why anyone goes there! Every time ive gone in the past, they don't have what I need and I end up going to the big box stores. I understand the service aspect and that they try to be helpful but if they are going to survive I think they might need to carry more specialty parts.

ADVERTISEMENT